Whaddup.If you're a business owner and you're selling STUFF - then you need to compel your audience to buy that STUFF. That's what I do.I've spent years learning about what makes people buy things - and I've learned how to translate that into compelling copy that converts. I want to share as much as I've learned with you.Like how to...Write copy because you know who your audience is, not because you're guessingWrite in the voice of your customerWrite copy that kisses the screenWrite in a way that you stand outEnd blank page syndromeYou feeling me?
Understudying a British icon
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Last week I was asked to understudy Helen Lederer (pictured centre). So, that thing that's making you nervous... That thing you're dreading... That thing that you think you can't do... You can 100% do it. Here's some truth on crack: All the shows I've auditioned for and NOT been cast in... But, here's the kicker. Mindset is not enough. Belief is not enough. Manifesting...you got it. Not enough. This is not a chapter of The Secret. You are not Deepak Chopra. Instead, you need tools. Techniques. Exercises. Things that you can do every single day, before the fear even has a chance to seep in and take over. It requires commitment. Strength. And a little bit of time. This is what I teach now - and it is one of the most exciting, important things I've ever done with my life. Because look at what it's done: If you have strength, commitment, and some time...you have access to magic. Truly. Have a bloody fantastic weekend, see. Ash. |
Your Write Hand
Whaddup.If you're a business owner and you're selling STUFF - then you need to compel your audience to buy that STUFF. That's what I do.I've spent years learning about what makes people buy things - and I've learned how to translate that into compelling copy that converts. I want to share as much as I've learned with you.Like how to...Write copy because you know who your audience is, not because you're guessingWrite in the voice of your customerWrite copy that kisses the screenWrite in a way that you stand outEnd blank page syndromeYou feeling me?
Not a soft, cuddly toy lioness. Not a woman whipping her hair about to smash the patriarchy kind of lioness. This is not a metaphor. I'm face to face with a real-life, breathing, fully-grown lioness. Behind her is a second lioness. And behind me is a third. And they are hunting. What is the one thing I need so that I can enjoy this moment that I've worked hard to find, and leave the situation with my life, and theirs, intact? Have a think on that - we'll come back to it. Every year, I go home...
Good morning, you spicy little coochie crumpetWoke up this morning with the dread?The fear?Say to yourself 'SELF' (and you'll know it's you because you'll be standing in front of the mirror massaging your OWN face...)"SELF, I'M GOING TO BREATHEWARM UP MY ORGANS OF ARTICULATIONGET MY DIAPHRAGM WORKING (because it is my speaking and presenting bestie)ACCESS ALL MY RESONANCE CHAMBERS FOR A POWERFUL, COMMANDING, CHARISMATIC VOICE AND NAIL THE SHIT OUT OF THIS."Got a zoom call today?Hosting a...
I have two bits of deliciousness for you today, Reader. Because Fridays are for giving - I mean, that's what they are for me. Sooooooo....here we go! DELICIOUSNESS NUMBER ONE: Something lovely happened to me a little while ago. I met someone called Pete. Pete is an actor, like me. And like me, he's also started his own business. And he has a podcast! It's called Not a Straight Line. Yesterday, our chat together dropped - and I have to say, I'm pretty jazzed about it. Pete's episodes are...