Whaddup.If you're a business owner and you're selling STUFF - then you need to compel your audience to buy that STUFF. That's what I do.I've spent years learning about what makes people buy things - and I've learned how to translate that into compelling copy that converts. I want to share as much as I've learned with you.Like how to...Write copy because you know who your audience is, not because you're guessingWrite in the voice of your customerWrite copy that kisses the screenWrite in a way that you stand outEnd blank page syndromeYou feeling me?
EVERYONE is sick of LinkedIn
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Since Covid, something really limiting has happened to us. We’ve all gone online - and I get it. We had to. The entire world shut down and we all had to take our businesses online so that we could survive. But now? In 2025? Online is the last place you should be trying to convert your audience into clients. The content and marketing gurus would have you think otherwise. There’s so much advice being thrown at us from over the place about how we should be creating content all the time. Posting. Commenting. DMing. And if your LinkedIn inbox isn’t packed with inbound leads, these gurus make you think that you’re failing. That there is something wrong with your business. And I can’t help but think that nothing could be further from the truth. Here’s why: Everyone is sick of LinkedIn - except the LinkedIn gurus. Everyone is posting with rage (because vanity metrics have made us all feel shit about ourselves), railing against the algorithm (and yet still trying to satisfy it), and spending hours on the platform trying to get more work there - instead of working on their businesses. There are other time-sucking, three-headed monster content platforms out there - luring us in, trying to take our focus off our mission and purpose in life. They must be destroyed - or at the very least, ignored. Because we are not in the middle of a pandemic anymore. We are in 2025 - spaces are open. Events are happening. People are meeting - shaking hands, hugging and sharing stories over buffets. In-person networking is back and people are desperate for it. We’ve spent years sitting at our laptops, staring into the Zoom void (some of us not wearing pants), and meeting people from around the world. And it has been glorious. Covid opened up partnerships and opportunities that have been life-changing. But now? Now it’s time to put our pants back on and get back into the real world. This is how you grow your business. This is how you excel in your company. This is how you stop playing small. And I want to show you how. I want to show you the power of what is possible when you get up on stages and share your boldest voice. The people you will meet. The places you will go. The money you will make. The changes you will affect. It’s time to get back out there. It’s time to stop playing small (LinkedIn is a small game. You’re way bigger than that). It’s time to evolve as a thought leader. It’s time to go beyond the computer screen. It’s time to stop thinking about beating algorithms and start thinking about how you can change someone’s life by delivering a talk that opens up possibility in their world. You are bigger than blogging. You are bigger than LinkedIn. You have a message to share with the world. And I want to help you find the voice that will deliver it. This is your invitation to partner with us in June 2025 at the in-person B.O.L.D Intensive Tranformative Retreat in London… Build your vision. Own your authenticity. Lead with confidence. Distinguish your brand. And the earlybird special ends tomorrow. Like...that's it. Tomorrow is the last day you can grab your ticket for $1,500 off the full price. Are you coming to London? Are you coming to meet us? Are you coming to see incredible theatre? The time is now. Book a 30-minute call with me so we can talk about what this might look like for you. I want to hear all your questions. I want to know your dream. I’m ready and waiting for you. Ash. PS Grab your seat at the B.O.L.D Intensive: An In-Person Transformative Retreat happening in London from June 29th-July 2nd, 2025 at the special early bird price. (And save $1,500 before February 28, 2025.) |
Your Write Hand
Whaddup.If you're a business owner and you're selling STUFF - then you need to compel your audience to buy that STUFF. That's what I do.I've spent years learning about what makes people buy things - and I've learned how to translate that into compelling copy that converts. I want to share as much as I've learned with you.Like how to...Write copy because you know who your audience is, not because you're guessingWrite in the voice of your customerWrite copy that kisses the screenWrite in a way that you stand outEnd blank page syndromeYou feeling me?
Reader Thought leadership is the ultimate form of branding. It acts as a catalyst that changes your life. It means you have skin in the game - you’re showing up and delivering. Otherwise there will be consequences. Consequences too ghastly to consider. Blending in…urgh… Sounding like everyone else…ew… Not standing out…um no… When you step into your boldest voice, you step into thought leadership 2.0. You challenge your current circumstances. So you can set big, ambitious goals… … and EVOLVE...
Two days ago, Reader, an unfortunate man (let's call him James...because that's his name) posted something unfortunate on LinkedIn. Unfortunately. He compared marketing to women's breasts. Like I said...unfortunate. LinkedIn exploded. He was reported. Women were attacked. Rage was baited. It got ugly. So, I posted something. And I had NO idea what would happen. This is part of the post: And then I wrote another post the following day. I highlighted four women on LinkedIn who inspire me with...
This is for my ladies (sorry, guys, we're focused on WOMEN this month - so feel free to send this to a strong, fierce, BOLD woman you know) who want to grow their brand and business by becoming speakers... This is for my ladies who will not (not now, or ever) be paralysed by anything going on in the world... This is for my ladies who have a voice and are ready to USE it...without fear... This is for my woman who run with the wolves... Good news, Reader After June, growing your brand’s reach,...