Whaddup.If you're a business owner and you're selling STUFF - then you need to compel your audience to buy that STUFF. That's what I do.I've spent years learning about what makes people buy things - and I've learned how to translate that into compelling copy that converts. I want to share as much as I've learned with you.Like how to...Write copy because you know who your audience is, not because you're guessingWrite in the voice of your customerWrite copy that kisses the screenWrite in a way that you stand outEnd blank page syndromeYou feeling me?
EXPLICIT π
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I have two bits of deliciousness for you today, Reader. Because Fridays are for giving - I mean, that's what they are for me. Sooooooo....here we go! β DELICIOUSNESS NUMBER ONE: Something lovely happened to me a little while ago. I met someone called Pete. Pete is an actor, like me. And like me, he's also started his own business. And he has a podcast! It's called Not a Straight Line. Yesterday, our chat together dropped - and I have to say, I'm pretty jazzed about it. Pete's episodes are loooooong. And deep. And intense. We spoke for over an hour about all kinds of private things. Things I don't talk about very often. My childhood. My family growing up. Emigrating to a new country. My divorces. It's a conversation that goes places - and a podcast that does that is a winner in my book. Pete's approach is pretty amazing, because he gets you to be vulnerable. He gets you to reveal parts of yourself that you wouldn't normally reveal. And if you know anything about me, you know that that's marketing gold. My favourite thing about my episode? It's rated EXPLICIT. And we all know why that is, my friends! Take a listen to it - and then get in touch with him. He's looking for people to interview, and we all know the power of the podcast. β Apple Podcasts - https://podcasts.apple.com/us/podcast/the-marketing-rebel-the-actor-the/id1749064980?i=1000700927408β β AND DELICIOUSNESS NUMBER TWO: βI'm part of THE GREAT DEBRIEF!β β This free virtual event is bringing together an incredible lineup of business experts (including me!) to once again spill the tea on our biggest launches, boldest experiments, and everything in between. This isnβt your traditional summit event - it's pulling back the curtains of our businesses so that you can see what really happens. Forget how-to, this event is tell-all! What you can expect from this event β¨ A front-row seat to real business stories - wins, pivots, and lessons learned Iβm thrilled to be back sharing How to Inject Quick Cash into Your Business, and there are plenty of new debriefs this time, too! The best part? Itβs still completely free! So join me (again!) and a lineup of incredible speakers for an unfiltered, behind-the-scenes look at real business experiments. β Right, that's it. You have a bloody lekker weekend (lekker is Afrikaans, it means tasty) And I'll see you next week, when I'll be dissecting one of the worst sales emails I've ever seen in my life (ah, ChatGPT, we have so much mediocrity in the world, thanks to you). Bye! Ash. |
Your Write Hand
Whaddup.If you're a business owner and you're selling STUFF - then you need to compel your audience to buy that STUFF. That's what I do.I've spent years learning about what makes people buy things - and I've learned how to translate that into compelling copy that converts. I want to share as much as I've learned with you.Like how to...Write copy because you know who your audience is, not because you're guessingWrite in the voice of your customerWrite copy that kisses the screenWrite in a way that you stand outEnd blank page syndromeYou feeling me?
Not a soft, cuddly toy lioness. Not a woman whipping her hair about to smash the patriarchy kind of lioness. This is not a metaphor. I'm face to face with a real-life, breathing, fully-grown lioness. Behind her is a second lioness. And behind me is a third. And they are hunting. What is the one thing I need so that I can enjoy this moment that I've worked hard to find, and leave the situation with my life, and theirs, intact? Have a think on that - we'll come back to it. Every year, I go home...
Last week I was asked to understudy Helen Lederer (pictured centre). If you've never had the absolute JOY, PLEASURE AND LIFE-AFFIRMING YESNESS OF AB FAB IN YOUR LIFE......then I'm sorry for you. Get on that shit today. It will change your life. Helen is a British comedy icon and worked with Jennifer Saunders and Joanna Lumley, as well as Dawn French and Ruby Wax in the female-led genius tv show Absolutely Fabulous. And I was asked to understudy her last week. Am I terrified? YesWill I be...
Good morning, you spicy little coochie crumpetWoke up this morning with the dread?The fear?Say to yourself 'SELF' (and you'll know it's you because you'll be standing in front of the mirror massaging your OWN face...)"SELF, I'M GOING TO BREATHEWARM UP MY ORGANS OF ARTICULATIONGET MY DIAPHRAGM WORKING (because it is my speaking and presenting bestie)ACCESS ALL MY RESONANCE CHAMBERS FOR A POWERFUL, COMMANDING, CHARISMATIC VOICE AND NAIL THE SHIT OUT OF THIS."Got a zoom call today?Hosting a...