Whaddup.If you're a business owner and you're selling STUFF - then you need to compel your audience to buy that STUFF. That's what I do.I've spent years learning about what makes people buy things - and I've learned how to translate that into compelling copy that converts. I want to share as much as I've learned with you.Like how to...Write copy because you know who your audience is, not because you're guessingWrite in the voice of your customerWrite copy that kisses the screenWrite in a way that you stand outEnd blank page syndromeYou feeling me?
EXPLICIT π
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I have two bits of deliciousness for you today, Reader. Because Fridays are for giving - I mean, that's what they are for me. Sooooooo....here we go! β DELICIOUSNESS NUMBER ONE: Something lovely happened to me a little while ago. I met someone called Pete. Pete is an actor, like me. And like me, he's also started his own business. And he has a podcast! It's called Not a Straight Line. Yesterday, our chat together dropped - and I have to say, I'm pretty jazzed about it. Pete's episodes are loooooong. And deep. And intense. We spoke for over an hour about all kinds of private things. Things I don't talk about very often. My childhood. My family growing up. Emigrating to a new country. My divorces. It's a conversation that goes places - and a podcast that does that is a winner in my book. Pete's approach is pretty amazing, because he gets you to be vulnerable. He gets you to reveal parts of yourself that you wouldn't normally reveal. And if you know anything about me, you know that that's marketing gold. My favourite thing about my episode? It's rated EXPLICIT. And we all know why that is, my friends! Take a listen to it - and then get in touch with him. He's looking for people to interview, and we all know the power of the podcast. β Apple Podcasts - https://podcasts.apple.com/us/podcast/the-marketing-rebel-the-actor-the/id1749064980?i=1000700927408β β AND DELICIOUSNESS NUMBER TWO: βI'm part of THE GREAT DEBRIEF!β β This free virtual event is bringing together an incredible lineup of business experts (including me!) to once again spill the tea on our biggest launches, boldest experiments, and everything in between. This isnβt your traditional summit event - it's pulling back the curtains of our businesses so that you can see what really happens. Forget how-to, this event is tell-all! What you can expect from this event β¨ A front-row seat to real business stories - wins, pivots, and lessons learned Iβm thrilled to be back sharing How to Inject Quick Cash into Your Business, and there are plenty of new debriefs this time, too! The best part? Itβs still completely free! So join me (again!) and a lineup of incredible speakers for an unfiltered, behind-the-scenes look at real business experiments. β Right, that's it. You have a bloody lekker weekend (lekker is Afrikaans, it means tasty) And I'll see you next week, when I'll be dissecting one of the worst sales emails I've ever seen in my life (ah, ChatGPT, we have so much mediocrity in the world, thanks to you). Bye! Ash. |
Your Write Hand
Whaddup.If you're a business owner and you're selling STUFF - then you need to compel your audience to buy that STUFF. That's what I do.I've spent years learning about what makes people buy things - and I've learned how to translate that into compelling copy that converts. I want to share as much as I've learned with you.Like how to...Write copy because you know who your audience is, not because you're guessingWrite in the voice of your customerWrite copy that kisses the screenWrite in a way that you stand outEnd blank page syndromeYou feeling me?
I'm a small person - physically. I'm not very tall. And in crowds, I'm easily shoved. Because other people are VERY important and they have to be places. Me and my smallness can fuck right off in this cases. Except, I'm kind of over it. A man pushed me the other day in London Bridge. I told him not to. I happened to be voice noting a friend at the time - so I happened to record it. Which happens to be here - so you can listen to it. I don't know if you need to hear this today but... NO ONE...
Reader! I have just removed myself from the house-moving pile of shit that has been my life for the past three weeks to say HELLO! Yep, I bought a flat. It's the biggest, scariest thing I've ever done. And I feel incredible. Like...just beyond the beyond. I. HAVE. ARRIVED. And I've learned a few things - π Moving is exhausting. I've not been this tired in the longest time. Yesterday, I lay down on my bed in the middle of the day and crashed. π Boxes take up a lot of space - and they're really...
Since Covid, something really limiting has happened to us. Weβve all gone online - and I get it. We had to. The entire world shut down and we all had to take our businesses online so that we could survive. But now? In 2025? Online is the last place you should be trying to convert your audience into clients. The content and marketing gurus would have you think otherwise. Thereβs so much advice being thrown at us from over the place about how we should be creating content all the time. Posting....