Whaddup.If you're a business owner and you're selling STUFF - then you need to compel your audience to buy that STUFF. That's what I do.I've spent years learning about what makes people buy things - and I've learned how to translate that into compelling copy that converts. I want to share as much as I've learned with you.Like how to...Write copy because you know who your audience is, not because you're guessingWrite in the voice of your customerWrite copy that kisses the screenWrite in a way that you stand outEnd blank page syndromeYou feeling me?
Is it time to stop the content grind?
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Oh HEY THERE, Reader! Happy happy 2025. What a time to be alive, hey. The world feels BROKEN. Just absolute bonkersness all around. Skeletal bodies ruling Hollywood. Skeletal minds ruling LinkedIn. I don't know about you, but I'm finding LinkedIn BONKERZZZ. Mad. Insane. I took a break from posting and consuming content on LinkedIn over the holidays, and I felt the hugest sense of relief. I was notified though about people who were posting - the 'gurus' mainly. They posted every single day. Even Christmas Day - and they just kept talking about how to post on LinkedIn. How not to be shit on LinkedIn. How to, how to, how to. How to make a MILLION DOLLARS on LinkedIn. How to 10X your bank account with LinkedIn. How to become president of the universe using LinkedIn. Just utter tripe, to be honest. And then, after the festive break, I went back onto LinkedIn to get back into it, you know. Reconnect with my network. I spent about 20 minutes there, and I had to stop. I felt assaulted. I felt like my brain was atrophying inside my head, turning to mush and leaking out of my ears. I think my main problem is that everyone sounds the same. The posts that I want to see and interact with are posts that are a little bit subversive - story-driven, yes. But also totally at odds with what the algo is asking for right now - because the posts that are trying to satisfy that algorithm all sound the same. It is so utterly boring. So. My challenge to myself in 2025 is this: I want to get out there and start networking and connecting in person. The age of zoom must die. It has left me numb and bored and dreading the computer screen. I want live, human interaction. I want events. Conferences. Workshops. Entrepreneur meetups. That is where I'll be this year - instead of in the comments sections of the gurus' posts, trying to stand out in a sea of ChatGPT-generated bullshit. You feeling me? I hope so. Let's make this the year of in-person networking. Of connection. Of real conversation. Face to face. THAT is where magic is going to happen this year. I can feel it in my waters. What are your thoughts about the content grind? Have you come back to it refreshed in 2025? Or are you craving something bigger? Are you going to be bolder in how you put yourself into the world? And if so, how? I'd love to know. Ash. PS This year I'll be living a lot more in my emails. Emails are power. It's where real connection happens. So, you'll be getting more emails from me. And I'd love you to hit reply and let me know a bit about who you are and what you want from this life. You have a story. I want to hear it. Signed up for my newsletter by mistake? Maybe even drunk? No problemo. Take control. Unsub below.👇 |
Your Write Hand
Whaddup.If you're a business owner and you're selling STUFF - then you need to compel your audience to buy that STUFF. That's what I do.I've spent years learning about what makes people buy things - and I've learned how to translate that into compelling copy that converts. I want to share as much as I've learned with you.Like how to...Write copy because you know who your audience is, not because you're guessingWrite in the voice of your customerWrite copy that kisses the screenWrite in a way that you stand outEnd blank page syndromeYou feeling me?
It's true, Reader Low-key is over. You're done with low-key. Low key is boring as fugg, mediocre, sad. It's the generic bollocks that ChatGPT spits out when you ask it for an email sequence. It's the bro marketers who keep telling you that you should be making millions of dollars from LinkedIn. It's daily posts that say the same thing as everyone else. You? You are high-key. You vibrate with excellence. You have a message. A story. A purpose. What is it? Because here's the thing. And I've...
You ever wish you could sit your younger self down and give yourself a pep talk? Because SAME. If I could zap back to my 20s, I'd pull myself towards myself and say... 'Self, why are you letting these colleagues belittle and bully you in front of other people?' 'Self, don't marry that guy - it is going to end in utter effing disaster and you are better than that.' 'Self, THROW THAT OUTFIT AWAY - It is not serving you.' And my younger me would roll her eyes and say, 'Urgh, you don't know me,...
Happy Friday, Reader! And mostly... HAPPY FESTIVE SEASON! I hope you take a break, feel loved, give love, and spend time with people you love. I'm all about the love right now. This will be my last email for the year. Sooooo...bye for now! And... Here's what I've got for you today, in a 🥜: 💡My Favourite Finds (for more growth, engagement, and learning) 💡Get 2025 started with a bang 💡This week on the socials - my top LinkedIn experiences 💡The Friday YES-ness My Favourite Finds 📈 Growth How to...