Whaddup.If you're a business owner and you're selling STUFF - then you need to compel your audience to buy that STUFF. That's what I do.I've spent years learning about what makes people buy things - and I've learned how to translate that into compelling copy that converts. I want to share as much as I've learned with you.Like how to...Write copy because you know who your audience is, not because you're guessingWrite in the voice of your customerWrite copy that kisses the screenWrite in a way that you stand outEnd blank page syndromeYou feeling me?
New year, new voice
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You ever wish you could sit your younger self down and give yourself a pep talk? Because SAME. If I could zap back to my 20s, I'd pull myself towards myself and say... 'Self, why are you letting these colleagues belittle and bully you in front of other people?' 'Self, don't marry that guy - it is going to end in utter effing disaster and you are better than that.' 'Self, THROW THAT OUTFIT AWAY - It is not serving you.' And my younger me would roll her eyes and say, 'Urgh, you don't know me, get away, I can look after myself.' To which I'd reply... 'You can look after yourself? How's that working out for you? You're crippled with anxiety, making bad choices, and you have no confidence. You need to stand up for YOU.' I'm 42 now. I love being in my 40s. I've (almost) stopped taking shit from people. Now, since it's the beginning of a new year - and we're all out here trying to be intentional and make better decisions - let me say this: Your writing isn't just some random exercise you undertake to grow your business. Your writing is an extension of who you are. Your writing should be infused with your voice. Your beliefs. A sense of confidence. And when that happens - your writing morphs into new experiences. You land speaking opportunities. You attract leads in your DMs. You start stepping into a bigger version of yourself. Writing as an extension of who you are = pure, glorious freedom. I know, it sounds like witchcraft. But it’s not—it’s science. Put out into the world who you are, what you believe and what you stand for - tell your story - and you draw in the people who want more of who you are. That's bold branding. So, whether you're using ChatGPT or your own brain... Whether you're writing proposals for speaking gigs or new work... Whether you're creating content for LinkedIn... ...stop writing for the sake of writing... And start writing for the sake of connecting. Growing. Learning. Start writing for the sake of being one of the real ones. Scary right? I know. It's so bloody exciting. Ash. |
Your Write Hand
Whaddup.If you're a business owner and you're selling STUFF - then you need to compel your audience to buy that STUFF. That's what I do.I've spent years learning about what makes people buy things - and I've learned how to translate that into compelling copy that converts. I want to share as much as I've learned with you.Like how to...Write copy because you know who your audience is, not because you're guessingWrite in the voice of your customerWrite copy that kisses the screenWrite in a way that you stand outEnd blank page syndromeYou feeling me?
I have two bits of deliciousness for you today, Reader. Because Fridays are for giving - I mean, that's what they are for me. Sooooooo....here we go! DELICIOUSNESS NUMBER ONE: Something lovely happened to me a little while ago. I met someone called Pete. Pete is an actor, like me. And like me, he's also started his own business. And he has a podcast! It's called Not a Straight Line. Yesterday, our chat together dropped - and I have to say, I'm pretty jazzed about it. Pete's episodes are...
I'm a small person - physically. I'm not very tall. And in crowds, I'm easily shoved. Because other people are VERY important and they have to be places. Me and my smallness can fuck right off in this cases. Except, I'm kind of over it. A man pushed me the other day in London Bridge. I told him not to. I happened to be voice noting a friend at the time - so I happened to record it. Which happens to be here - so you can listen to it. I don't know if you need to hear this today but... NO ONE...
Reader! I have just removed myself from the house-moving pile of shit that has been my life for the past three weeks to say HELLO! Yep, I bought a flat. It's the biggest, scariest thing I've ever done. And I feel incredible. Like...just beyond the beyond. I. HAVE. ARRIVED. And I've learned a few things - 👉 Moving is exhausting. I've not been this tired in the longest time. Yesterday, I lay down on my bed in the middle of the day and crashed. 👉 Boxes take up a lot of space - and they're really...