Whaddup.If you're a business owner and you're selling STUFF - then you need to compel your audience to buy that STUFF. That's what I do.I've spent years learning about what makes people buy things - and I've learned how to translate that into compelling copy that converts. I want to share as much as I've learned with you.Like how to...Write copy because you know who your audience is, not because you're guessingWrite in the voice of your customerWrite copy that kisses the screenWrite in a way that you stand outEnd blank page syndromeYou feeling me?
New year, new voice
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You ever wish you could sit your younger self down and give yourself a pep talk? Because SAME. If I could zap back to my 20s, I'd pull myself towards myself and say... 'Self, why are you letting these colleagues belittle and bully you in front of other people?' 'Self, don't marry that guy - it is going to end in utter effing disaster and you are better than that.' 'Self, THROW THAT OUTFIT AWAY - It is not serving you.' And my younger me would roll her eyes and say, 'Urgh, you don't know me, get away, I can look after myself.' To which I'd reply... 'You can look after yourself? How's that working out for you? You're crippled with anxiety, making bad choices, and you have no confidence. You need to stand up for YOU.' I'm 42 now. I love being in my 40s. I've (almost) stopped taking shit from people. Now, since it's the beginning of a new year - and we're all out here trying to be intentional and make better decisions - let me say this: Your writing isn't just some random exercise you undertake to grow your business. Your writing is an extension of who you are. Your writing should be infused with your voice. Your beliefs. A sense of confidence. And when that happens - your writing morphs into new experiences. You land speaking opportunities. You attract leads in your DMs. You start stepping into a bigger version of yourself. Writing as an extension of who you are = pure, glorious freedom. I know, it sounds like witchcraft. But it’s not—it’s science. Put out into the world who you are, what you believe and what you stand for - tell your story - and you draw in the people who want more of who you are. That's bold branding. So, whether you're using ChatGPT or your own brain... Whether you're writing proposals for speaking gigs or new work... Whether you're creating content for LinkedIn... ...stop writing for the sake of writing... And start writing for the sake of connecting. Growing. Learning. Start writing for the sake of being one of the real ones. Scary right? I know. It's so bloody exciting. Ash. |
Your Write Hand
Whaddup.If you're a business owner and you're selling STUFF - then you need to compel your audience to buy that STUFF. That's what I do.I've spent years learning about what makes people buy things - and I've learned how to translate that into compelling copy that converts. I want to share as much as I've learned with you.Like how to...Write copy because you know who your audience is, not because you're guessingWrite in the voice of your customerWrite copy that kisses the screenWrite in a way that you stand outEnd blank page syndromeYou feeling me?
It's true, Reader Low-key is over. You're done with low-key. Low key is boring as fugg, mediocre, sad. It's the generic bollocks that ChatGPT spits out when you ask it for an email sequence. It's the bro marketers who keep telling you that you should be making millions of dollars from LinkedIn. It's daily posts that say the same thing as everyone else. You? You are high-key. You vibrate with excellence. You have a message. A story. A purpose. What is it? Because here's the thing. And I've...
Oh HEY THERE, Reader! Happy happy 2025. What a time to be alive, hey. The world feels BROKEN. Just absolute bonkersness all around. Skeletal bodies ruling Hollywood. Skeletal minds ruling LinkedIn. I don't know about you, but I'm finding LinkedIn BONKERZZZ. Mad. Insane. I took a break from posting and consuming content on LinkedIn over the holidays, and I felt the hugest sense of relief. I was notified though about people who were posting - the 'gurus' mainly. They posted every single day....
Happy Friday, Reader! And mostly... HAPPY FESTIVE SEASON! I hope you take a break, feel loved, give love, and spend time with people you love. I'm all about the love right now. This will be my last email for the year. Sooooo...bye for now! And... Here's what I've got for you today, in a 🥜: 💡My Favourite Finds (for more growth, engagement, and learning) 💡Get 2025 started with a bang 💡This week on the socials - my top LinkedIn experiences 💡The Friday YES-ness My Favourite Finds 📈 Growth How to...