Whaddup.If you're a business owner and you're selling STUFF - then you need to compel your audience to buy that STUFF. That's what I do.I've spent years learning about what makes people buy things - and I've learned how to translate that into compelling copy that converts. I want to share as much as I've learned with you.Like how to...Write copy because you know who your audience is, not because you're guessingWrite in the voice of your customerWrite copy that kisses the screenWrite in a way that you stand outEnd blank page syndromeYou feeling me?
New year, new voice
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You ever wish you could sit your younger self down and give yourself a pep talk? Because SAME. If I could zap back to my 20s, I'd pull myself towards myself and say... 'Self, why are you letting these colleagues belittle and bully you in front of other people?' 'Self, don't marry that guy - it is going to end in utter effing disaster and you are better than that.' 'Self, THROW THAT OUTFIT AWAY - It is not serving you.' And my younger me would roll her eyes and say, 'Urgh, you don't know me, get away, I can look after myself.' To which I'd reply... 'You can look after yourself? How's that working out for you? You're crippled with anxiety, making bad choices, and you have no confidence. You need to stand up for YOU.' I'm 42 now. I love being in my 40s. I've (almost) stopped taking shit from people. Now, since it's the beginning of a new year - and we're all out here trying to be intentional and make better decisions - let me say this: Your writing isn't just some random exercise you undertake to grow your business. Your writing is an extension of who you are. Your writing should be infused with your voice. Your beliefs. A sense of confidence. And when that happens - your writing morphs into new experiences. You land speaking opportunities. You attract leads in your DMs. You start stepping into a bigger version of yourself. Writing as an extension of who you are = pure, glorious freedom. I know, it sounds like witchcraft. But it’s not—it’s science. Put out into the world who you are, what you believe and what you stand for - tell your story - and you draw in the people who want more of who you are. That's bold branding. So, whether you're using ChatGPT or your own brain... Whether you're writing proposals for speaking gigs or new work... Whether you're creating content for LinkedIn... ...stop writing for the sake of writing... And start writing for the sake of connecting. Growing. Learning. Start writing for the sake of being one of the real ones. Scary right? I know. It's so bloody exciting. Ash. |
Your Write Hand
Whaddup.If you're a business owner and you're selling STUFF - then you need to compel your audience to buy that STUFF. That's what I do.I've spent years learning about what makes people buy things - and I've learned how to translate that into compelling copy that converts. I want to share as much as I've learned with you.Like how to...Write copy because you know who your audience is, not because you're guessingWrite in the voice of your customerWrite copy that kisses the screenWrite in a way that you stand outEnd blank page syndromeYou feeling me?
I just spoke to a woman who said that she did some presentation training once (as a participant), and when the training was over, she was worse in front of an audience than she had been when she started. So she hasn't presented again. In 27 YEARS. Then last week, she got up in front of a group of women (including me), and she spoke about her life, delivered her message, and got back on the audience-facing horse. She did this, because she doesn't work in corporate anymore where audience-facing...
Not a soft, cuddly toy lioness. Not a woman whipping her hair about to smash the patriarchy kind of lioness. This is not a metaphor. I'm face to face with a real-life, breathing, fully-grown lioness. Behind her is a second lioness. And behind me is a third. And they are hunting. What is the one thing I need so that I can enjoy this moment that I've worked hard to find, and leave the situation with my life, and theirs, intact? Have a think on that - we'll come back to it. Every year, I go home...
Last week I was asked to understudy Helen Lederer (pictured centre). If you've never had the absolute JOY, PLEASURE AND LIFE-AFFIRMING YESNESS OF AB FAB IN YOUR LIFE......then I'm sorry for you. Get on that shit today. It will change your life. Helen is a British comedy icon and worked with Jennifer Saunders and Joanna Lumley, as well as Dawn French and Ruby Wax in the female-led genius tv show Absolutely Fabulous. And I was asked to understudy her last week. Am I terrified? YesWill I be...