Whaddup.If you're a business owner and you're selling STUFF - then you need to compel your audience to buy that STUFF. That's what I do.I've spent years learning about what makes people buy things - and I've learned how to translate that into compelling copy that converts. I want to share as much as I've learned with you.Like how to...Write copy because you know who your audience is, not because you're guessingWrite in the voice of your customerWrite copy that kisses the screenWrite in a way that you stand outEnd blank page syndromeYou feeling me?
You're done with low-key
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It's true, Reader Low-key is over. You're done with low-key. Low key is boring as fugg, mediocre, sad. It's the generic bollocks that ChatGPT spits out when you ask it for an email sequence. It's the bro marketers who keep telling you that you should be making millions of dollars from LinkedIn. It's daily posts that say the same thing as everyone else. You? You are high-key. You vibrate with excellence. You have a message. A story. A purpose. What is it? Because here's the thing. And I've been saying it for a while. But now Forbes is saying it too, so maybe people will listen... Consumers - once sceptical about personalisation - are now pushing marketers for more. Where it used to be a nice-to-have, it's now a must-have. If you are not incorporating your voice, your stories, your authentic AF self into your emails, your content, your sales pages...you are going to lose out. (Remember, Forbes says so.) And as far as ChatGPT and other AI tools are concerned? 2025 is much more about using LLMs for admin tasks like reporting and data analysis than it is about using them to write emails, content and blogs. And why? Because AI is not human and cannot replicate human connection and emotion in its output. As tech becomes more advanced and more important, more consumers will crave genuine human experiences. So, as I sit in South Africa on this gorgeous hot sunny Friday afternoon (I'm in SOUTH AFRICA WITH MY FAMILY FOR THE FIRST TIME IN ALMOST A YEAR), I wonder, how will I try and be more human in my writing? In the way I run my business? In the way I engage with people? How will I be more high-key? One way is to get offline and get out into the world. Attend real events. Meet real people. Cast zoom out into the barren wasteland of low-key energy-sucking mediocrity. Where Trump lives. And Musk. And Zuks. Engage with the fierce and the free and the truth. Tell my story. But enough about me (boooooorrrring) What about you? How will you be more high-key? How will you commit to excellence? How will you use your heart and soul and voice to stand for something? To be a fireball of connection and courage? See you Monday, Ash. PS Here are 3 ways you can start stepping into your high-key life...
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Your Write Hand
Whaddup.If you're a business owner and you're selling STUFF - then you need to compel your audience to buy that STUFF. That's what I do.I've spent years learning about what makes people buy things - and I've learned how to translate that into compelling copy that converts. I want to share as much as I've learned with you.Like how to...Write copy because you know who your audience is, not because you're guessingWrite in the voice of your customerWrite copy that kisses the screenWrite in a way that you stand outEnd blank page syndromeYou feeling me?
You ever wish you could sit your younger self down and give yourself a pep talk? Because SAME. If I could zap back to my 20s, I'd pull myself towards myself and say... 'Self, why are you letting these colleagues belittle and bully you in front of other people?' 'Self, don't marry that guy - it is going to end in utter effing disaster and you are better than that.' 'Self, THROW THAT OUTFIT AWAY - It is not serving you.' And my younger me would roll her eyes and say, 'Urgh, you don't know me,...
Oh HEY THERE, Reader! Happy happy 2025. What a time to be alive, hey. The world feels BROKEN. Just absolute bonkersness all around. Skeletal bodies ruling Hollywood. Skeletal minds ruling LinkedIn. I don't know about you, but I'm finding LinkedIn BONKERZZZ. Mad. Insane. I took a break from posting and consuming content on LinkedIn over the holidays, and I felt the hugest sense of relief. I was notified though about people who were posting - the 'gurus' mainly. They posted every single day....
Happy Friday, Reader! And mostly... HAPPY FESTIVE SEASON! I hope you take a break, feel loved, give love, and spend time with people you love. I'm all about the love right now. This will be my last email for the year. Sooooo...bye for now! And... Here's what I've got for you today, in a 🥜: 💡My Favourite Finds (for more growth, engagement, and learning) 💡Get 2025 started with a bang 💡This week on the socials - my top LinkedIn experiences 💡The Friday YES-ness My Favourite Finds 📈 Growth How to...