Whaddup. I'm a performer (currently in Fawlty Towers in the West End). AND I run a business. Because art and commerce can exist together. Quite successfully, in fact. If you're an audience-facing professional, and you want the tips, tricks and techniques used by theatre performers all over the world, then this is the place for you. This is where you get confident, you get charisma, and you start owning the room in a whole new way. This is Showing Up 2.0. It's a vibe.
You're done with low-key
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It's true, Reader Low-key is over. You're done with low-key. Low key is boring as fugg, mediocre, sad. It's the generic bollocks that ChatGPT spits out when you ask it for an email sequence. It's the bro marketers who keep telling you that you should be making millions of dollars from LinkedIn. It's daily posts that say the same thing as everyone else. You? You are high-key. You vibrate with excellence. You have a message. A story. A purpose. What is it? Because here's the thing. And I've been saying it for a while. But now Forbes is saying it too, so maybe people will listen... Consumers - once sceptical about personalisation - are now pushing marketers for more. Where it used to be a nice-to-have, it's now a must-have. If you are not incorporating your voice, your stories, your authentic AF self into your emails, your content, your sales pages...you are going to lose out. (Remember, Forbes says so.) And as far as ChatGPT and other AI tools are concerned? 2025 is much more about using LLMs for admin tasks like reporting and data analysis than it is about using them to write emails, content and blogs. And why? Because AI is not human and cannot replicate human connection and emotion in its output. As tech becomes more advanced and more important, more consumers will crave genuine human experiences. So, as I sit in South Africa on this gorgeous hot sunny Friday afternoon (I'm in SOUTH AFRICA WITH MY FAMILY FOR THE FIRST TIME IN ALMOST A YEAR), I wonder, how will I try and be more human in my writing? In the way I run my business? In the way I engage with people? How will I be more high-key? One way is to get offline and get out into the world. Attend real events. Meet real people. Cast zoom out into the barren wasteland of low-key energy-sucking mediocrity. Where Trump lives. And Musk. And Zuks. Engage with the fierce and the free and the truth. Tell my story. But enough about me (boooooorrrring) What about you? How will you be more high-key? How will you commit to excellence? How will you use your heart and soul and voice to stand for something? To be a fireball of connection and courage? See you Monday, Ash. PS Here are 3 ways you can start stepping into your high-key life...
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Behind the Curtain
Whaddup. I'm a performer (currently in Fawlty Towers in the West End). AND I run a business. Because art and commerce can exist together. Quite successfully, in fact. If you're an audience-facing professional, and you want the tips, tricks and techniques used by theatre performers all over the world, then this is the place for you. This is where you get confident, you get charisma, and you start owning the room in a whole new way. This is Showing Up 2.0. It's a vibe.
You can listen to this email here: We Must Have Art Apartheid.mp3 I don't have a specific piece of art for you today, Reader. I'm sorry. Rather, I have some musings on why it's so important that we HAVE art. So, I'm going to try and share that with you coherently, on a day, and at a time when I don't feel very coherent at all. I feel quite sad and overwhelmed and helpless. Here we go... I grew up during Apartheid in South Africa. It was a very dark time, the '80s. We really were on the brink...
👂👂👂 You can listen to this email here: We Must Have Art Jack Nicholson.mp3 --- There are three major moments in film history that I LOVE. They are POWER. The first is Gandalf in The Fellowship of the Ring. He turns to face the Balrog on the Bridge of Khazad-dûm in Moria. And he commands, from deep within his soul..."You shall not pass!" It's probably the most iconic moment from all three of the films. The second is a simple, polysyllabic utterance from Al Pacino in Scent of a Woman, but...
I'm the adult child of an alcoholic. I posted about this on LinkedIn this morning, because something interesting is happening on that platform which I find a little worrying and bizarre. It seems everyone is a coach now - everyone can coach you out of burnout, to be more confident, to stop being a perfectionist, etc, etc. I'm seeing it a lot, and I'm kind of confounded by it. As an adult child of an alcoholic, this is what I've had to work through: Fear Anxiety Abandonment issues Compulsive...