Whaddup.If you're a business owner and you're selling STUFF - then you need to compel your audience to buy that STUFF. That's what I do.I've spent years learning about what makes people buy things - and I've learned how to translate that into compelling copy that converts. I want to share as much as I've learned with you.Like how to...Write copy because you know who your audience is, not because you're guessingWrite in the voice of your customerWrite copy that kisses the screenWrite in a way that you stand outEnd blank page syndromeYou feeling me?
This is how you tell a man
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I'm a small person - physically. I'm not very tall. And in crowds, I'm easily shoved. Because other people are VERY important and they have to be places. Me and my smallness can fuck right off in this cases. Except, I'm kind of over it. A man pushed me the other day in London Bridge. I told him not to. I happened to be voice noting a friend at the time - so I happened to record it. Which happens to be here - so you can listen to it.
I don't know if you need to hear this today but... NO ONE gets to push you... You were made to take up space. You were made to burn bright. You were made experience this world without apology. The world may try to make you smaller. More palatable. More convenient. Say NO. The world doesn't get to decide how you ARE in the world. You are worthy. You get to be you. You get to be the whole of you. You get to tell everyone not to push you. We may not have met, or exchanged words, but I have been pushed. And I see you. Ash. |
Your Write Hand
Whaddup.If you're a business owner and you're selling STUFF - then you need to compel your audience to buy that STUFF. That's what I do.I've spent years learning about what makes people buy things - and I've learned how to translate that into compelling copy that converts. I want to share as much as I've learned with you.Like how to...Write copy because you know who your audience is, not because you're guessingWrite in the voice of your customerWrite copy that kisses the screenWrite in a way that you stand outEnd blank page syndromeYou feeling me?
I have two bits of deliciousness for you today, Reader. Because Fridays are for giving - I mean, that's what they are for me. Sooooooo....here we go! DELICIOUSNESS NUMBER ONE: Something lovely happened to me a little while ago. I met someone called Pete. Pete is an actor, like me. And like me, he's also started his own business. And he has a podcast! It's called Not a Straight Line. Yesterday, our chat together dropped - and I have to say, I'm pretty jazzed about it. Pete's episodes are...
Reader! I have just removed myself from the house-moving pile of shit that has been my life for the past three weeks to say HELLO! Yep, I bought a flat. It's the biggest, scariest thing I've ever done. And I feel incredible. Like...just beyond the beyond. I. HAVE. ARRIVED. And I've learned a few things - 👉 Moving is exhausting. I've not been this tired in the longest time. Yesterday, I lay down on my bed in the middle of the day and crashed. 👉 Boxes take up a lot of space - and they're really...
Since Covid, something really limiting has happened to us. We’ve all gone online - and I get it. We had to. The entire world shut down and we all had to take our businesses online so that we could survive. But now? In 2025? Online is the last place you should be trying to convert your audience into clients. The content and marketing gurus would have you think otherwise. There’s so much advice being thrown at us from over the place about how we should be creating content all the time. Posting....