Whaddup.If you're a business owner and you're selling STUFF - then you need to compel your audience to buy that STUFF. That's what I do.I've spent years learning about what makes people buy things - and I've learned how to translate that into compelling copy that converts. I want to share as much as I've learned with you.Like how to...Write copy because you know who your audience is, not because you're guessingWrite in the voice of your customerWrite copy that kisses the screenWrite in a way that you stand outEnd blank page syndromeYou feeling me?
A pair of shorts can create more content
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Maybe you are not creating enough content because you spend large chunks of your day naked. Put on some shorts. Create more content. (That's it, that's the lesson) βHere's what I've got for you today, in a π₯: π‘My Favourite Finds (for more growth, engagement, and learning) π‘How's your copy STRATEGY? π‘This week on the socials - my top LinkedIn experiences π‘The Friday YES-ness β My Favourite Findsβ β How's Your Copy Strategy? Let's forget about the actual writing for a moment. Let's talk about what comes before that. I give you Ingrid and Ron. Two different people who came to me last week, looking for ways to market their offers and make more money. β Ingrid She's a sales/business coach with a big focus on the heart, soul and humanity of selling. She has a coaching programme, including 1:1 sessions. This changes the game. The second you're selling a high-ticket offer, you have to shift your copy and content game.β ____________________________________ Ron Runs a luxury transfer service in South Africa. Transfers can happen from the airport/to the airport. He also does trips to various places in the country. He has a list of 2,000 people - mostly unengaged because he sends all his emails manually (what in the mother of mary), irregularly, and isn't keeping them up-to-date with the business's news or offers. When he does email through an offer, he gets traction (hello, 2,000 people!) Ron needs more sales generally. And kinda fast. There will be: An email hosting platform signup - like yesterday. All email addresses transferred to that platform and an immediate email sent out to see which emails are still active. Then the list will be PURGED. CLEANSED. CULLED. Any inactive emails will be removed. Now we have data that we can actually use - what are the open rates? What are the click-through rates? We will put together a re-engagement sequence - sending people to his most popular (irresistible) offer, for which there will be a mid-length landing page with a LOT of photos (because who isn't tempted by photos of the African bush at sunset, I mean come ON)... In short: π He will get automated... (it's 2024, Ron) π He will need a reconversion device (the landing page)... π And a re-engagement chain (the emails). β Ron and Ivy. π Very different needs π Very different approaches π Very different strategies β If you take one thing away from this, it's to think about hiring a copywriter, just for an hour, for strategy. βI'm available. ;) This week on the socials...β
Like them? Pay me, in Likesπ, and Commentsπ¬, and Sharesπ. And some Friday YES-ness β I appreciate you, Ash. β Signed up for my newsletter by mistake? Maybe even drunk? No problemo. Take control. Unsub below.π |
Your Write Hand
Whaddup.If you're a business owner and you're selling STUFF - then you need to compel your audience to buy that STUFF. That's what I do.I've spent years learning about what makes people buy things - and I've learned how to translate that into compelling copy that converts. I want to share as much as I've learned with you.Like how to...Write copy because you know who your audience is, not because you're guessingWrite in the voice of your customerWrite copy that kisses the screenWrite in a way that you stand outEnd blank page syndromeYou feeling me?
It's true, Reader Low-key is over. You're done with low-key. Low key is boring as fugg, mediocre, sad. It's the generic bollocks that ChatGPT spits out when you ask it for an email sequence. It's the bro marketers who keep telling you that you should be making millions of dollars from LinkedIn. It's daily posts that say the same thing as everyone else. You? You are high-key. You vibrate with excellence. You have a message. A story. A purpose. What is it? Because here's the thing. And I've...
You ever wish you could sit your younger self down and give yourself a pep talk? Because SAME. If I could zap back to my 20s, I'd pull myself towards myself and say... 'Self, why are you letting these colleagues belittle and bully you in front of other people?' 'Self, don't marry that guy - it is going to end in utter effing disaster and you are better than that.' 'Self, THROW THAT OUTFIT AWAY - It is not serving you.' And my younger me would roll her eyes and say, 'Urgh, you don't know me,...
Oh HEY THERE, Reader! Happy happy 2025. What a time to be alive, hey. The world feels BROKEN. Just absolute bonkersness all around. Skeletal bodies ruling Hollywood. Skeletal minds ruling LinkedIn. I don't know about you, but I'm finding LinkedIn BONKERZZZ. Mad. Insane. I took a break from posting and consuming content on LinkedIn over the holidays, and I felt the hugest sense of relief. I was notified though about people who were posting - the 'gurus' mainly. They posted every single day....