Reader!

I have just removed myself from the house-moving pile of shit that has been my life for the past three weeks to say HELLO!

Yep, I bought a flat.

It's the biggest, scariest thing I've ever done.

And I feel incredible.

Like...just beyond the beyond.

I. HAVE. ARRIVED.

And I've learned a few things -

👉 Moving is exhausting. I've not been this tired in the longest time. Yesterday, I lay down on my bed in the middle of the day and crashed.

👉 Boxes take up a lot of space - and they're really tough to recycle if you have a lot of them because there's not enough SPACE TO PUT THEM IN THE RECYCLE BINS. So you have to get rid of them in phases. My house is now box-free.

👉 It costs a shit-ton of money, especially if you've never lived alone (and you gave everything to your ex to save yourself any future entanglement) because there's stuff you don't have that you need, and so you purchase at a rate of knots.

Moving is wild.

So, what have I done? How have I spent the last three weeks of my time in my new home?

Doing a 1,000-piece puzzle. Naturally.

Because I actually had to get my brain out of the moving-house mode and into another kind of mode. A relaxation mode.

And puzzles bring me immense joy.

Here she is:

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Here's what I love most about puzzles: You have to go one piece at a time. That's all there is to it. You have to tackle each moment, each tiny bit on its own - and the bigger picture takes care of itself.

Kiiiiiinda like emails.

See what I did there?

That seamless segue from my house move and puzzle-building to writing emails?

So smooth. God, I'm tired.

But seriously.

Think about how you're handling your emails at the moment.

Do you just riff? Write about the first thing that comes into your head?

Or do you have a strategy?

Are your emails planned out for the month - with a clear objective for each one individually, and an overall objective for the month?

Now, look. Riffing is amazing. I often just sit down and think 'What should I write about today? What's making me feel good? What's a sexy writing tip or trick I can send out to my people?'

But I'm a writer. I write all the time. The writing part of my brain is really well-developed.

If writing isn't your thing, then sitting down and riffing isn't your bag.

So, start planning.

Here's how:

1️⃣ The month ahead

What's your focus?

What are you growing?

What are you developing?

What are you looking to sell?

Make sure you have that goal written down.

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2️⃣ How many emails per week?

Are you in a growth phase?

Are you developing a new offer or product?

Are you trying to convert your list into buyers?

Are you trying to provide maximum value?

Is it a combination of all these things (for a lot of us, it is)?

In order to achieve that goal, how many emails do you need?

One a week?

Three a week?

Five a week?

Choose a number.

If you're in a sales season, you want to send out at least one email a day.

If you're in a nurturing season, one to three emails a week will work.

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3️⃣ Plan each email

A spreadsheet works wonders here.

For each email work out what you want to do.

Here's an example of something I came up with with a client, in January (look at column B)...

(Our goal was to increase monthly revenue)

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And February (look at the Goal column)...

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And so, once you've done the big-picture planning you go ahead and start writing.

Each email, needs its own planning.

Sooooo...

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4️⃣ Writing the email

Are you using a story?

How are you grabbing attention?

How are you generating interest?

What language are you using?

What problem are you trying to solve?

How personal do you want to get?

What specifics are you using?

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All of this thought and research and planning will make your emails better.

Each piece builds a powerful, story-driven, purposeful whole.

Just like the 1000-piece beauty I just did.

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Remember, email is your business's lifeline.

If you have any questions about it...I gotcha.

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Ash

PS Here's something you might not be expecting. There's a piece missing from my 1000-piece puzzle? Can you spot it? I bet you would never have known about that missing piece if I hadn't told you about it.

Guess what - when it comes to your emails, it's okay if you're missing a piece of the puzzle or two. As long as most of it is there. Promise.

Go easy on yourself. This business-building thing was meant to be fun, remember? It was meant to bring joy. Breathe. Let the joy flow in.

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Ways you can work with me:

👉 Pick My Brain 🧠 £99 for one hour
👉 Copy Audit 🔥 £529
👉 ChatGPT training 1:1 🪄£379
👉 Caffeinate Your Content (Copy and content writing coaching) 📒 £999 p/m
👉 Your Emails: From Meh to Mesmerising 💰 £1,999 (3 month programme)​
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​🗓️ Open for new projects to start from end-March/May​
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👩‍🎤 Rebel against traditional marketing and start making f&ck you money 👩‍🎤

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