Whaddup.If you're a business owner and you're selling STUFF - then you need to compel your audience to buy that STUFF. That's what I do.I've spent years learning about what makes people buy things - and I've learned how to translate that into compelling copy that converts. I want to share as much as I've learned with you.Like how to...Write copy because you know who your audience is, not because you're guessingWrite in the voice of your customerWrite copy that kisses the screenWrite in a way that you stand outEnd blank page syndromeYou feeling me?
Everyone is a thought leader - even you
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Reader I've been lying to my clients for a really long time. More on that shortly... Because FIRST... Here's what I've got for you today, in a 🥜: 💡My Favourite Finds (for more growth, engagement, and learning) 💡2025 could be YOUR bravest, boldest year yet 💡This week on the socials - my top LinkedIn experiences 💡The Friday YES-ness My Favourite Finds Right. What's my dirty secret? Here it is: I moved to the UK in 2019 so that I could make my dream come true: performing in London's West End. Eight months later, thanks to Covid, all theatres were shut down and I had to train up as a care worker so that I could pay my exorbitant London rent and keep the heating on. That's when I started my business, The Story Team, from the back of my car. Slowly. Gradually. And thanks to that, I met Carol. Everyone who works with Carol and I has written down their goals at some point... 'Become a speaker' 'Become a better speaker' 'Get better at content creation' 'Improve my writing' 'Stand out with my brand voice' And the reason they want to do all these things is because ever since Covid the online space has become noisy and crowded, and we all have to do more to stand out. Every marketing strategy, speaker proposal, LinkedIn post, every launch, every presentation you have planned in your professional life... It all depends on standing out. And standing out is 95% your VOICE. That's why so many different kinds of people work with me and Carol... It's a Lean leadership coach who runs her own business. It's a medical professional who wants to sound less robotic and bring her talks to life. It's an engineer who wants more gender parity in the STEM space. It's a woman in corporate who wants to deliver more value to her audience. It's a coach and consultant who specialises in communications. It's a corporate trainer who helps women boost their visibility. It's a sales coach who teaches people how to sell with humanity. It's a brand messaging specialist who hosts a weekly podcast. It's anyone who's tried creating content or speaking in public without first going deep into their boldest voice. It's anyone who's had their eyes opened by how useless guessing is when it comes to standing out online and in conference halls, roundtables, workshops, podcasts and on panels - especially in this hyper-competitive noisy AF digital world - and decided to swap frustration for fascination. (Because this deeper exploratory work on yourself and your businesses is actually pretty fascinating. And you can't do it in your everyday life - it requires dedicated thinking time, dedicated growth time.) If you measure your brand voice performance… Or if YOUR voice's performance is measured, and if the idea of seeing how many - or 😳 few 😳 - leads your content and speaking engagements are bringing in twists up a big ol’ knot in your stomach, I invite you to make good on the very act of opening an email like this in the midst of Black Friday madness, and go ahead - set a 2025 goal to push yourself in a big BOLD way. Uncover your unique gifts. Stand out.… and then follow through on it with the BOLD Intensive: An In-Person Transformative Retreat. When you join, you get access to... 👏 A three-and-a-half-day retreat in LONDON (one of the greatest cities in the world) 👏 The chance to go bigger and bolder than before 👏 Exercises, in-the-moment training, confidence-building, networking with other women from around the world, and a supportive community 👏 Breathwork, speaking training, and writing exercises that will make your content lick the screen 👏 Authenticity exercises and storytelling techniques as new ways of finding your voice Each day will be focused on how you can become more of a thought leader, grow your following, attract business and speaking opportunities, launch, pivot or refresh your brand, boost confidence and push yourself, inspire more people and reach bigger audiences, and build relationships. It's time to stand out online and in the rooms you operate in - we all know that the internet is noisier than ever before, so how can you stop the scroll? How can you get out there in a bigger and better way? How can you speak and write in a way that makes people listen? How can you be stronger and more distinctive? How can you prevent things from becoming stale and predictable? How do you get unstuck and reinforce your voice with life and personality? How do you identify your best ideas? This retreat will help you. We’ll be diving deep into your brand with one-on-one hot seat coaching, developing your signature story, mapping your vision for your brand and your business (and then building it out), and creating a tangible brand asset. Mostly the aim is to increase your confidence - so you can land more speaking gigs, and create content that gets eyeballs on you and your business. Putting out a bold message can be exhilarating - and sometimes daunting. By attending our retreat, you’ll increase your confidence in your message and yourself. We’ll help you amplify your natural communication and speaking style and you’ll learn to take up space and lead with authenticity and conviction. You will be challenged on this retreat - and you will be held and supported every single step of the way. I cannot wait to see who joins us. This group of 12 women is going to be incredibly special. I can feel it in my waters. AND... ...we have a Black Friday offer running alongside it - when you buy your ticket, you also get a 60-minute one-on-one session with me, where I teach you some ChatGPT prompting GOLD and help you create more strategic, focused and scroll-stopping content. For FREE. This week on the socials...
Like them? Pay me, in Likes👍, and Comments💬, and Shares🔁. And some Friday YES-ness I appreciate you, Ash. Signed up for my newsletter by mistake? Maybe even drunk? No problemo. Take control. Unsub below.👇 |
Your Write Hand
Whaddup.If you're a business owner and you're selling STUFF - then you need to compel your audience to buy that STUFF. That's what I do.I've spent years learning about what makes people buy things - and I've learned how to translate that into compelling copy that converts. I want to share as much as I've learned with you.Like how to...Write copy because you know who your audience is, not because you're guessingWrite in the voice of your customerWrite copy that kisses the screenWrite in a way that you stand outEnd blank page syndromeYou feeling me?
It's true, Reader Low-key is over. You're done with low-key. Low key is boring as fugg, mediocre, sad. It's the generic bollocks that ChatGPT spits out when you ask it for an email sequence. It's the bro marketers who keep telling you that you should be making millions of dollars from LinkedIn. It's daily posts that say the same thing as everyone else. You? You are high-key. You vibrate with excellence. You have a message. A story. A purpose. What is it? Because here's the thing. And I've...
You ever wish you could sit your younger self down and give yourself a pep talk? Because SAME. If I could zap back to my 20s, I'd pull myself towards myself and say... 'Self, why are you letting these colleagues belittle and bully you in front of other people?' 'Self, don't marry that guy - it is going to end in utter effing disaster and you are better than that.' 'Self, THROW THAT OUTFIT AWAY - It is not serving you.' And my younger me would roll her eyes and say, 'Urgh, you don't know me,...
Oh HEY THERE, Reader! Happy happy 2025. What a time to be alive, hey. The world feels BROKEN. Just absolute bonkersness all around. Skeletal bodies ruling Hollywood. Skeletal minds ruling LinkedIn. I don't know about you, but I'm finding LinkedIn BONKERZZZ. Mad. Insane. I took a break from posting and consuming content on LinkedIn over the holidays, and I felt the hugest sense of relief. I was notified though about people who were posting - the 'gurus' mainly. They posted every single day....