When my business was a puppy, I spent a few months doing some deep research into some pretty powerful game-changers...and then I built a quiz out of my findings. It was make or break research for my business. Because for neither love nor money, I could not grow my email lisy. I had put out every kind of lead magnet you can think of - ebooks, pdfs, lists, videos. So, I took what I'd learned about Bey, Tay-Tay, Alicia and Gaga - and matched them with four types of business owners out there...and I built a quizz. It was called 'Which Grammy-Award Winning Pop Star Is Your Business?' And people loved it - they loved it not just because of the quiz itself...they loved it because of the results they got once they'd taken the quiz. Results that were hyper-specific, focused, detailed and incredibly valuable. This was not some slapped-together Buzzfeed nonsense quiz - this was golden advice, information, tips. And it all brought in the right leads. This is what some of them said... Soooo...wanna learn how to build one? It is one of the most powerful ways to grow your list. I'm holding my monthly workshop on Friday, December 13th at 4pm GMT / 11am EST and I'm going to teach you the fundamentals. Think of it as The Getting Started Live Masterclass to Growing Your List With Quizzes. I'll be revealing things I haven’t really shared with anyone…ever, really. The kind of stuff wisdom that until now, has been reserved only for my high-level 1-on-1 clients (and some very general how-tos on LInkedIn, like…totally randomly) Stuff like…
You excited? I am! Ash. |
Whaddup. I'm a performer (currently in Fawlty Towers in the West End). AND I run a business. Because art and commerce can exist together. Quite successfully, in fact. If you're an audience-facing professional, and you want the tips, tricks and techniques used by theatre performers all over the world, then this is the place for you. This is where you get confident, you get charisma, and you start owning the room in a whole new way. This is Showing Up 2.0. It's a vibe.
One of the most important things I learned when I was studying voice and performance is this: If your knees are locked, your voice is locked. And it's true. When you stand in front of an audience, take notice of what your knees are doing. If they're locked - I can guarantee you that your voice will be locked too. Here's why: Locking your knees shifts your weight and can lead to shallow breathing. When this happens, it can restrict the proper use of your diaphragm for breath support. And if...
GOOD MORNING, Reader! It's been a couple of weeks! But I am back. I can't say I'm raring to go. That would be a lie and I'd never lie to you. I'm more...in tabletop position to go. Like a horse would be if it wasn't raring. I've been in South Africa for two weeks and it's been absolutely wonderful - but also pretty full-on with family and friends and commitments and dinners and mini-breaks to the bush. Now, I'm back in London, the Fawlty Towers tour has kicked off in Bromley, and I'm planning...
You can listen to this email here: We Must Have Art Apartheid.mp3 I don't have a specific piece of art for you today, Reader. I'm sorry. Rather, I have some musings on why it's so important that we HAVE art. So, I'm going to try and share that with you coherently, on a day, and at a time when I don't feel very coherent at all. I feel quite sad and overwhelmed and helpless. Here we go... I grew up during Apartheid in South Africa. It was a very dark time, the '80s. We really were on the brink...