Whaddup.If you're a business owner and you're selling STUFF - then you need to compel your audience to buy that STUFF. That's what I do.I've spent years learning about what makes people buy things - and I've learned how to translate that into compelling copy that converts. I want to share as much as I've learned with you.Like how to...Write copy because you know who your audience is, not because you're guessingWrite in the voice of your customerWrite copy that kisses the screenWrite in a way that you stand outEnd blank page syndromeYou feeling me?
Let's get QUIZZICAL
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When my business was a puppy, I spent a few months doing some deep research into some pretty powerful game-changers...and then I built a quiz out of my findings. It was make or break research for my business. Because for neither love nor money, I could not grow my email lisy. I had put out every kind of lead magnet you can think of - ebooks, pdfs, lists, videos. So, I took what I'd learned about Bey, Tay-Tay, Alicia and Gaga - and matched them with four types of business owners out there...and I built a quizz. It was called 'Which Grammy-Award Winning Pop Star Is Your Business?' And people loved it - they loved it not just because of the quiz itself...they loved it because of the results they got once they'd taken the quiz. Results that were hyper-specific, focused, detailed and incredibly valuable. This was not some slapped-together Buzzfeed nonsense quiz - this was golden advice, information, tips. And it all brought in the right leads. This is what some of them said... Soooo...wanna learn how to build one? It is one of the most powerful ways to grow your list. I'm holding my monthly workshop on Friday, December 13th at 4pm GMT / 11am EST and I'm going to teach you the fundamentals. Think of it as The Getting Started Live Masterclass to Growing Your List With Quizzes. I'll be revealing things I haven’t really shared with anyone…ever, really. The kind of stuff wisdom that until now, has been reserved only for my high-level 1-on-1 clients (and some very general how-tos on LInkedIn, like…totally randomly) Stuff like…
You excited? I am! Ash. |
Your Write Hand
Whaddup.If you're a business owner and you're selling STUFF - then you need to compel your audience to buy that STUFF. That's what I do.I've spent years learning about what makes people buy things - and I've learned how to translate that into compelling copy that converts. I want to share as much as I've learned with you.Like how to...Write copy because you know who your audience is, not because you're guessingWrite in the voice of your customerWrite copy that kisses the screenWrite in a way that you stand outEnd blank page syndromeYou feeling me?
It's true, Reader Low-key is over. You're done with low-key. Low key is boring as fugg, mediocre, sad. It's the generic bollocks that ChatGPT spits out when you ask it for an email sequence. It's the bro marketers who keep telling you that you should be making millions of dollars from LinkedIn. It's daily posts that say the same thing as everyone else. You? You are high-key. You vibrate with excellence. You have a message. A story. A purpose. What is it? Because here's the thing. And I've...
You ever wish you could sit your younger self down and give yourself a pep talk? Because SAME. If I could zap back to my 20s, I'd pull myself towards myself and say... 'Self, why are you letting these colleagues belittle and bully you in front of other people?' 'Self, don't marry that guy - it is going to end in utter effing disaster and you are better than that.' 'Self, THROW THAT OUTFIT AWAY - It is not serving you.' And my younger me would roll her eyes and say, 'Urgh, you don't know me,...
Oh HEY THERE, Reader! Happy happy 2025. What a time to be alive, hey. The world feels BROKEN. Just absolute bonkersness all around. Skeletal bodies ruling Hollywood. Skeletal minds ruling LinkedIn. I don't know about you, but I'm finding LinkedIn BONKERZZZ. Mad. Insane. I took a break from posting and consuming content on LinkedIn over the holidays, and I felt the hugest sense of relief. I was notified though about people who were posting - the 'gurus' mainly. They posted every single day....