Whaddup.If you're a business owner and you're selling STUFF - then you need to compel your audience to buy that STUFF. That's what I do.I've spent years learning about what makes people buy things - and I've learned how to translate that into compelling copy that converts. I want to share as much as I've learned with you.Like how to...Write copy because you know who your audience is, not because you're guessingWrite in the voice of your customerWrite copy that kisses the screenWrite in a way that you stand outEnd blank page syndromeYou feeling me?
Let's get QUIZZICAL
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When my business was a puppy, I spent a few months doing some deep research into some pretty powerful game-changers...and then I built a quiz out of my findings. It was make or break research for my business. Because for neither love nor money, I could not grow my email lisy. I had put out every kind of lead magnet you can think of - ebooks, pdfs, lists, videos. So, I took what I'd learned about Bey, Tay-Tay, Alicia and Gaga - and matched them with four types of business owners out there...and I built a quizz. It was called 'Which Grammy-Award Winning Pop Star Is Your Business?' And people loved it - they loved it not just because of the quiz itself...they loved it because of the results they got once they'd taken the quiz. Results that were hyper-specific, focused, detailed and incredibly valuable. This was not some slapped-together Buzzfeed nonsense quiz - this was golden advice, information, tips. And it all brought in the right leads. This is what some of them said... Soooo...wanna learn how to build one? It is one of the most powerful ways to grow your list. I'm holding my monthly workshop on Friday, December 13th at 4pm GMT / 11am EST and I'm going to teach you the fundamentals. Think of it as The Getting Started Live Masterclass to Growing Your List With Quizzes. I'll be revealing things I haven’t really shared with anyone…ever, really. The kind of stuff wisdom that until now, has been reserved only for my high-level 1-on-1 clients (and some very general how-tos on LInkedIn, like…totally randomly) Stuff like…
You excited? I am! Ash. |
Your Write Hand
Whaddup.If you're a business owner and you're selling STUFF - then you need to compel your audience to buy that STUFF. That's what I do.I've spent years learning about what makes people buy things - and I've learned how to translate that into compelling copy that converts. I want to share as much as I've learned with you.Like how to...Write copy because you know who your audience is, not because you're guessingWrite in the voice of your customerWrite copy that kisses the screenWrite in a way that you stand outEnd blank page syndromeYou feeling me?
Not a soft, cuddly toy lioness. Not a woman whipping her hair about to smash the patriarchy kind of lioness. This is not a metaphor. I'm face to face with a real-life, breathing, fully-grown lioness. Behind her is a second lioness. And behind me is a third. And they are hunting. What is the one thing I need so that I can enjoy this moment that I've worked hard to find, and leave the situation with my life, and theirs, intact? Have a think on that - we'll come back to it. Every year, I go home...
Last week I was asked to understudy Helen Lederer (pictured centre). If you've never had the absolute JOY, PLEASURE AND LIFE-AFFIRMING YESNESS OF AB FAB IN YOUR LIFE......then I'm sorry for you. Get on that shit today. It will change your life. Helen is a British comedy icon and worked with Jennifer Saunders and Joanna Lumley, as well as Dawn French and Ruby Wax in the female-led genius tv show Absolutely Fabulous. And I was asked to understudy her last week. Am I terrified? YesWill I be...
Good morning, you spicy little coochie crumpetWoke up this morning with the dread?The fear?Say to yourself 'SELF' (and you'll know it's you because you'll be standing in front of the mirror massaging your OWN face...)"SELF, I'M GOING TO BREATHEWARM UP MY ORGANS OF ARTICULATIONGET MY DIAPHRAGM WORKING (because it is my speaking and presenting bestie)ACCESS ALL MY RESONANCE CHAMBERS FOR A POWERFUL, COMMANDING, CHARISMATIC VOICE AND NAIL THE SHIT OUT OF THIS."Got a zoom call today?Hosting a...