When my business was a puppy, I spent a few months doing some deep research into some pretty powerful game-changers...and then I built a quiz out of my findings. It was make or break research for my business. Because for neither love nor money, I could not grow my email lisy. I had put out every kind of lead magnet you can think of - ebooks, pdfs, lists, videos. So, I took what I'd learned about Bey, Tay-Tay, Alicia and Gaga - and matched them with four types of business owners out there...and I built a quizz. It was called 'Which Grammy-Award Winning Pop Star Is Your Business?' And people loved it - they loved it not just because of the quiz itself...they loved it because of the results they got once they'd taken the quiz. Results that were hyper-specific, focused, detailed and incredibly valuable. This was not some slapped-together Buzzfeed nonsense quiz - this was golden advice, information, tips. And it all brought in the right leads. This is what some of them said... Soooo...wanna learn how to build one? It is one of the most powerful ways to grow your list. I'm holding my monthly workshop on Friday, December 13th at 4pm GMT / 11am EST and I'm going to teach you the fundamentals. Think of it as The Getting Started Live Masterclass to Growing Your List With Quizzes. I'll be revealing things I haven’t really shared with anyone…ever, really. The kind of stuff wisdom that until now, has been reserved only for my high-level 1-on-1 clients (and some very general how-tos on LInkedIn, like…totally randomly) Stuff like…
You excited? I am! Ash. |
Whaddup. I'm a performer (currently in Fawlty Towers in the West End). AND I run a business. Because art and commerce can exist together. Quite successfully, in fact. If you're an audience-facing professional, and you want the tips, tricks and techniques used by theatre performers all over the world, then this is the place for you. This is where you get confident, you get charisma, and you start owning the room in a whole new way. This is Showing Up 2.0. It's a vibe.
You can listen to this email here: We Must Have Art Apartheid.mp3 I don't have a specific piece of art for you today, Reader. I'm sorry. Rather, I have some musings on why it's so important that we HAVE art. So, I'm going to try and share that with you coherently, on a day, and at a time when I don't feel very coherent at all. I feel quite sad and overwhelmed and helpless. Here we go... I grew up during Apartheid in South Africa. It was a very dark time, the '80s. We really were on the brink...
👂👂👂 You can listen to this email here: We Must Have Art Jack Nicholson.mp3 --- There are three major moments in film history that I LOVE. They are POWER. The first is Gandalf in The Fellowship of the Ring. He turns to face the Balrog on the Bridge of Khazad-dûm in Moria. And he commands, from deep within his soul..."You shall not pass!" It's probably the most iconic moment from all three of the films. The second is a simple, polysyllabic utterance from Al Pacino in Scent of a Woman, but...
I'm the adult child of an alcoholic. I posted about this on LinkedIn this morning, because something interesting is happening on that platform which I find a little worrying and bizarre. It seems everyone is a coach now - everyone can coach you out of burnout, to be more confident, to stop being a perfectionist, etc, etc. I'm seeing it a lot, and I'm kind of confounded by it. As an adult child of an alcoholic, this is what I've had to work through: Fear Anxiety Abandonment issues Compulsive...