Whaddup.If you're a business owner and you're selling STUFF - then you need to compel your audience to buy that STUFF. That's what I do.I've spent years learning about what makes people buy things - and I've learned how to translate that into compelling copy that converts. I want to share as much as I've learned with you.Like how to...Write copy because you know who your audience is, not because you're guessingWrite in the voice of your customerWrite copy that kisses the screenWrite in a way that you stand outEnd blank page syndromeYou feeling me?
Let's get real about lead magnets
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Happy Friday, Reader! Thank you for being here, I appreciate you. Are you ready for the juice? β Here's what I've got for you today, in a π₯: π‘My Favourite Finds (for more growth, engagement, and learning) π‘Lead magnet real talk π‘This week on the socials - my top LinkedIn experiences π‘The Friday YES-ness β My Favourite Findsβ β Most lead magnets do not work. Lemme tell you why. How many times have you signed up for a lead magnet using an email address you DO NOT use? A relegation email address. An email address specifically created to opt into freebies, but be free of all the nurture sequences, sales sequences and other emails that come with it? I do it all the time. I have a secret little email address that I use if I want a freebie but I'm not reeeeaallly into anything else the person is offering me. As of this very moment there are 4,897 unopened emails in that account. 4.8.9.7. β That's a lot of unopened emails. That's a lot of open rates I've affected (badly). A lot of click-through rates I've lowered. A looooot of cold subscriptions I've added to. β Question is: Are people doing the same thing to you? β They do it to me sometimes. I create a freebie (a cheat sheet or a pdf, or I join a bundle)... And I get some leads. A few. A small percentage. And then I also get email address like this: myfreebundleaddress@XXXX.com and listsandbundles@xxx.com and mysignupemailaddy@xxx.com β Cheeky buggers. β I mean, come one. You don't need that. I don't need it. No one does. β So, I'll say this one last time: The most engaged subcribers I've EVER had sign up to my list are the ones who took my quiz. Why? Because quizzes offer CRAZY good value. They show your audience who you are.β They make people want more. β They make people remember you. β Like Siobhan, who remembers me and my lead magnet from three years ago ( I mean, do YOU remember any freebies you signed up to three years ago?) β β And then she reposted my post yesterday because she LOVED my quiz like you'd love tiny furry puppy! β So, for the last time: Learn how to build one for your business.β In 90 minutes you'll learn:
And we will ACTION this stuff in the workshop. β But here's the kicker: β You will walk away with a quiz idea. And a new re-energised way of looking at your business, how you can help people, and HOW EXCITED people will be about finding you and your business when they've taken your quiz. β Someone bought the workshop yesterday as a Christmas gift to himself. So, why don't you do the same? Give yourself the opportunity to create a lead magnet that actually works. That gets people giving you their actual email addresses. The one they use every day. Because when they're done with your quiz they will be your super-fan. I know this from past experience. You in? βI can't wait to see you there!β Can't make it live today? No problem, you'll get the recording. Will I be running it again? Nope. Not for a long time. β β β This week on the socials...β
Like them? Pay me, in Likesπ, and Commentsπ¬, and Sharesπ. And some Friday YES-ness β I appreciate you, Ash. β Signed up for my newsletter by mistake? Maybe even drunk? No problemo. Take control. Unsub below.π |
Your Write Hand
Whaddup.If you're a business owner and you're selling STUFF - then you need to compel your audience to buy that STUFF. That's what I do.I've spent years learning about what makes people buy things - and I've learned how to translate that into compelling copy that converts. I want to share as much as I've learned with you.Like how to...Write copy because you know who your audience is, not because you're guessingWrite in the voice of your customerWrite copy that kisses the screenWrite in a way that you stand outEnd blank page syndromeYou feeling me?
Not a soft, cuddly toy lioness. Not a woman whipping her hair about to smash the patriarchy kind of lioness. This is not a metaphor. I'm face to face with a real-life, breathing, fully-grown lioness. Behind her is a second lioness. And behind me is a third. And they are hunting. What is the one thing I need so that I can enjoy this moment that I've worked hard to find, and leave the situation with my life, and theirs, intact? Have a think on that - we'll come back to it. Every year, I go home...
Last week I was asked to understudy Helen Lederer (pictured centre). If you've never had the absolute JOY, PLEASURE AND LIFE-AFFIRMING YESNESS OF AB FAB IN YOUR LIFE......then I'm sorry for you. Get on that shit today. It will change your life. Helen is a British comedy icon and worked with Jennifer Saunders and Joanna Lumley, as well as Dawn French and Ruby Wax in the female-led genius tv show Absolutely Fabulous. And I was asked to understudy her last week. Am I terrified? YesWill I be...
Good morning, you spicy little coochie crumpetWoke up this morning with the dread?The fear?Say to yourself 'SELF' (and you'll know it's you because you'll be standing in front of the mirror massaging your OWN face...)"SELF, I'M GOING TO BREATHEWARM UP MY ORGANS OF ARTICULATIONGET MY DIAPHRAGM WORKING (because it is my speaking and presenting bestie)ACCESS ALL MY RESONANCE CHAMBERS FOR A POWERFUL, COMMANDING, CHARISMATIC VOICE AND NAIL THE SHIT OUT OF THIS."Got a zoom call today?Hosting a...