Whaddup.If you're a business owner and you're selling STUFF - then you need to compel your audience to buy that STUFF. That's what I do.I've spent years learning about what makes people buy things - and I've learned how to translate that into compelling copy that converts. I want to share as much as I've learned with you.Like how to...Write copy because you know who your audience is, not because you're guessingWrite in the voice of your customerWrite copy that kisses the screenWrite in a way that you stand outEnd blank page syndromeYou feeling me?
LinkedIn's bewb post
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Two days ago, Reader, an unfortunate man (let's call him James...because that's his name) posted something unfortunate on LinkedIn. Unfortunately. He compared marketing to women's breasts. Like I said...unfortunate. LinkedIn exploded. He was reported. Women were attacked. Rage was baited. It got ugly. So, I posted something. And I had NO idea what would happen. This is part of the post: And then I wrote another post the following day. I highlighted four women on LinkedIn who inspire me with their brains, smarts, kindness, compassion and general ferocity. It ended like this: The posts took very little strategy. I banged them out in a few minutes. All they did was say something pretty loudly and boldly in my voice. BUT...take a look at those impressions. Not one of my other LinkedIn posts touches that first one. 8,264 impressions? I've never in my life. But, it has absolutely reinforced my belief that when you speak in your boldest voice, your bravest voice, people start to sit up and take notice. You don't need to be a phenomenal writer - I've written way better posts than these. What you do have to do is take a stand. Speak your mind. Speak your heart. And bring your beliefs to life. And here's the really interesting thing: they took me a few minutes to write, but that's because I have spent years getting comfortable with my voice. Learning from fierce women who have come before me and who have stood up for what they've believed in. This stuff takes years to build. And you need to know you have support. People who have your back. Who want to hear what you have to say. This is thought leadership. Thought leadership is the ultimate form of branding. It acts as a catalyst that changes your life. It means you have skin in the game - you’re showing up and delivering. Otherwise there will be consequences. Consequences too ghastly to consider. Blending in…urgh… Sounding like everyone else…ew… Not standing out…um no… When you step into your boldest voice, you step into thought leadership 2.0. You challenge your current circumstances. So you can set big, ambitious goals… … and EVOLVE into the type of person who can achieve them. Thought leadership transforms lives. But without the proper tools or confidence to step into your boldest voice, it’s hard to accept this statement as anything more than fluffy quote-card material. As you know, the doors to the B.O.L.D Intensive: An In-Person Transformative Retreat are open. And at $1,500 off the full price, the early bird really does catch the big, fat, bold worm in this case. It would be a gift for me and my colleagues to serve you there. Who are these colleagues? Carol Cox is the founder & CEO of Speaking Your Brand® and host of the Speaking Your Brand® podcast. She's been named as one of Orlando's Women of the Year and has been featured in Forbes. Diane Diaz is the lead Speaking Coach with Speaking Your Brand®, and has an extensive background in marketing and branding. She's also an Ironman triathlete (holy. shit.) They help entrepreneurs and executives like you create bold thought leadership messages & signature talks so you can speak with... clarity + conviction + confidence. They’ve helped hundreds of women entrepreneurs and executives create their powerful Signature Talk. The results? "Carol’s process of storytelling is compassionate and smart. With her guidance, I was able to take my story and turn it into a powerful idea worth spreading on the TEDx stage. We all need people to guide us to our greatness. Carol is one of those people." - Tammy Lally "Carol Cox is one of the best speaking coaches out there." - TED Organizer And now, you can have access to ALL OF US. This is a three-and-a-half-day experience where you get to go all-in on your brand. This is time you get to claim for yourself - time to learn, to grow, to connect, and to visit one of the greatest cities in the world. Why join? Because the deep work, the soul and think work you want to do on your brand can't be done on the daily. There's too much going on. You need dedicated time that you gift yourself - this is it. And while I’ll admit that I AM pumped to be bringing a new group of super-driven women along for the ride, I haven’t forgotten about YOUR journey, Reader Not in the slightest.. That’s why I want to chat to YOU. Only you. Let’s sit together in a 30-minute call where I can get to know who you are. I want to know your dreams. Your desires. Your specific challenges. Your fears. Everything. Let’s just talk. Let’s just do that. And then you decide if this retreat is something you need in your life. Let’s see if we can turn your thought leadership into something that changes lives (and continues to transform yours). To your ambitious, fire-filled voice, Ashleigh P.S. Many people have asked what this success looks like. |
Your Write Hand
Whaddup.If you're a business owner and you're selling STUFF - then you need to compel your audience to buy that STUFF. That's what I do.I've spent years learning about what makes people buy things - and I've learned how to translate that into compelling copy that converts. I want to share as much as I've learned with you.Like how to...Write copy because you know who your audience is, not because you're guessingWrite in the voice of your customerWrite copy that kisses the screenWrite in a way that you stand outEnd blank page syndromeYou feeling me?
Since Covid, something really limiting has happened to us. We’ve all gone online - and I get it. We had to. The entire world shut down and we all had to take our businesses online so that we could survive. But now? In 2025? Online is the last place you should be trying to convert your audience into clients. The content and marketing gurus would have you think otherwise. There’s so much advice being thrown at us from over the place about how we should be creating content all the time. Posting....
Reader Thought leadership is the ultimate form of branding. It acts as a catalyst that changes your life. It means you have skin in the game - you’re showing up and delivering. Otherwise there will be consequences. Consequences too ghastly to consider. Blending in…urgh… Sounding like everyone else…ew… Not standing out…um no… When you step into your boldest voice, you step into thought leadership 2.0. You challenge your current circumstances. So you can set big, ambitious goals… … and EVOLVE...
This is for my ladies (sorry, guys, we're focused on WOMEN this month - so feel free to send this to a strong, fierce, BOLD woman you know) who want to grow their brand and business by becoming speakers... This is for my ladies who will not (not now, or ever) be paralysed by anything going on in the world... This is for my ladies who have a voice and are ready to USE it...without fear... This is for my woman who run with the wolves... Good news, Reader After June, growing your brand’s reach,...