Whaddup.If you're a business owner and you're selling STUFF - then you need to compel your audience to buy that STUFF. That's what I do.I've spent years learning about what makes people buy things - and I've learned how to translate that into compelling copy that converts. I want to share as much as I've learned with you.Like how to...Write copy because you know who your audience is, not because you're guessingWrite in the voice of your customerWrite copy that kisses the screenWrite in a way that you stand outEnd blank page syndromeYou feeling me?
Summer in London? In November? For realz?
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Maybe not for real, but it's summer in my head, Reader. All I'm thinking about at the moment is next summer in London. I love summer. I'm a South African right down to my core - I am all about summer, sunshine, sweat, suntans. Right now, it's snowing in the UK - every year it takes me a while to get used to this weather. Every year I underdress. Every year I freeze. So, I am already looking ahead to summer next year! WHOOP! I can't wait (only 6 months to go). And I'm already feeling that sense of excitement - the air is warm. The cherry blossoms are in bloom. And I have something incredible to tell you about. An incredible thing is happening in summer next year in one of my favourite cites in the world: LONDON. I am going to be part of a MOVEMENT. And you can be too. Here's how... Every day I talk to women online, and I read their emails, and I see their social posts...and I am amazed that in 2024 we are still talking about how we can raise our voices. Why aren't they already raised? Why aren't they out there, loud and proud for the world to hear? Why are we still so worried about what people will think, how they'll respond, what their reaction will be? So...here's how I'm about to become part of a movement. In June 2025 I will be co-hosting a B.O.L.D Intensive: An in-person transformative retreat. Limited to 12 women. And it's totally fuss-free. No crazy fanfare. No webinars. No fancy-ass prelaunch videos. Just the most incredible mutha-luvin experience I will have been part of since I started my business five years ago. Plus some crazy-ass bonuses and surprises. For an INSANELY low price. The in-person B.O.L.D Brand Intensive Retreat will be a three-and-a-half-day experience where you get to go all-in on your brand. Because the deep work, the soul and think work you want to do on your brand can't be done on the daily. There's too much going on. And the things you'll be doing will get you to push yourself to a new place. A place you know you can get to but you're not sure how to do it. A place where you'll: 👉 position yourself as a thought leader 👉 grow your following 👉 attract new business and speaking opportunities 👉 launch, pivot, or refresh your brand 👉 inspire more people & reach bigger audiences 👉 boost your confidence and push yourself 👉 build lifelong relationships with other like-minded women So EXCITED! Ash PS This isn't a vote. I'm doing it. And I'm doing it with two incredible women. Carol Cox and Diane Diaz of Speaking Your Brand. They have hosted three in-person retreats, to this kind of response. And be supported by me, Carol, Diane and the other women at the retreat. I can't wait to share all the details with you next week (and remember to look out for them amidst the OMFG it's Black Friday nonsense - this is one that will truly change your life). |
Your Write Hand
Whaddup.If you're a business owner and you're selling STUFF - then you need to compel your audience to buy that STUFF. That's what I do.I've spent years learning about what makes people buy things - and I've learned how to translate that into compelling copy that converts. I want to share as much as I've learned with you.Like how to...Write copy because you know who your audience is, not because you're guessingWrite in the voice of your customerWrite copy that kisses the screenWrite in a way that you stand outEnd blank page syndromeYou feeling me?
Not a soft, cuddly toy lioness. Not a woman whipping her hair about to smash the patriarchy kind of lioness. This is not a metaphor. I'm face to face with a real-life, breathing, fully-grown lioness. Behind her is a second lioness. And behind me is a third. And they are hunting. What is the one thing I need so that I can enjoy this moment that I've worked hard to find, and leave the situation with my life, and theirs, intact? Have a think on that - we'll come back to it. Every year, I go home...
Last week I was asked to understudy Helen Lederer (pictured centre). If you've never had the absolute JOY, PLEASURE AND LIFE-AFFIRMING YESNESS OF AB FAB IN YOUR LIFE......then I'm sorry for you. Get on that shit today. It will change your life. Helen is a British comedy icon and worked with Jennifer Saunders and Joanna Lumley, as well as Dawn French and Ruby Wax in the female-led genius tv show Absolutely Fabulous. And I was asked to understudy her last week. Am I terrified? YesWill I be...
Good morning, you spicy little coochie crumpetWoke up this morning with the dread?The fear?Say to yourself 'SELF' (and you'll know it's you because you'll be standing in front of the mirror massaging your OWN face...)"SELF, I'M GOING TO BREATHEWARM UP MY ORGANS OF ARTICULATIONGET MY DIAPHRAGM WORKING (because it is my speaking and presenting bestie)ACCESS ALL MY RESONANCE CHAMBERS FOR A POWERFUL, COMMANDING, CHARISMATIC VOICE AND NAIL THE SHIT OUT OF THIS."Got a zoom call today?Hosting a...