Whaddup.If you're a business owner and you're selling STUFF - then you need to compel your audience to buy that STUFF. That's what I do.I've spent years learning about what makes people buy things - and I've learned how to translate that into compelling copy that converts. I want to share as much as I've learned with you.Like how to...Write copy because you know who your audience is, not because you're guessingWrite in the voice of your customerWrite copy that kisses the screenWrite in a way that you stand outEnd blank page syndromeYou feeling me?
What legacy will you leave?
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Reader Thought leadership is the ultimate form of branding. It acts as a catalyst that changes your life. It means you have skin in the game - you’re showing up and delivering. Otherwise there will be consequences. Consequences too ghastly to consider. Blending in…urgh… Sounding like everyone else…ew… Not standing out…um no… When you step into your boldest voice, you step into thought leadership 2.0. You challenge your current circumstances. So you can set big, ambitious goals… … and EVOLVE into the type of person who can achieve them. Thought leadership transforms lives. But without the proper tools or confidence to step into your boldest voice, it’s hard to accept this statement as anything more than fluffy quote-card material. Well, all that changes today, [FIRST NAME]. As you know, the doors to the B.O.L.D Intensive: An In-Person Transformative Retreat are open. And at $1,500 off the full price, the early bird really does catch the big, fat, bold worm in this case. It would be a gift for me and my colleagues to serve you there. Who are we? I'm a previous copy and content editor at an in-house agency, editing the words of Emirates Airlines, L'Oréal, and Adidas. She’s written content for Microsoft and General Electric. And I founded The Story Team five years ago, a business that helps solopreneurs & founders write copy that converts audiences into loyal customers and clients. I've posted thousands of times on social media, and I've edited millions of words (from blogs to emails to social posts to sales pages and Facebook ads). After I arrived in London, Covid hit, and I lost my job. So, trained as a care worker and did private care work, while I built my business, between shifts, from the back seat of my car. Within nine months I’d left the care work job and I'd gone full-time with my business - all with the copy I wrote for that business. Because content and copy is your business's biggest asset. Now, I wants to help you, the thriving professional, founder or CEO, thrive even more... by writing in a way that embraces your boldest most authentic voice, so that you stop blending in with the crowd, stand out in a way that makes people go ‘WHO IS THAT?’ and gets you out there, living your mission. Carol was named as one of Orlando's Women of the Year and has been featured in Forbes. Here's how she describes herself: I believe that as high-performing women we change the paradigm, the perception of ambitious women, by more of us actively and visibly pursuing bigger, audacious goals, raising our voices and sharing our stories about what really matters – on stages, in boardrooms, in our businesses, in the media – so others can learn from our journeys, see themselves in ours, and become leaders in their own companies and communities.
We need more women to lead because, frankly, our world won’t survive without us stepping up and taking the reins – and we need the tools, support, and confidence to do so.
I started Speaking Your Brand® precisely to provide the coaching, strategy, support, and confidence you need to take your story and your craft and turn it into a core message, whether it’s web copy or a presentation, that provides immense value to your audience and leaves them wanting more from you.
I’m a left-brained, logical, get-it-done, couldn’t-draw-a-stick-figure-to-save-my-life kind of person.
I grew up reading and learning about people who weren’t afraid to put their values on the line in order to change the world – and I wanted to be like them.
I envisioned myself as a young woman in the French Resistance during World War II, daringly helping others escape to freedom so that democracy and goodness could prevail over totalitarianism and darkness. (Quite dramatic, I know. I can picture the movie version in my head.)
Carol helps entrepreneurs and executives like you create bold thought leadership messages & signature talks so you can speak with... clarity + conviction + confidence. She's helped hundreds of women entrepreneurs and executives create their powerful Signature Talk. The results? "Carol’s process of storytelling is compassionate and smart. With her guidance, I was able to take my story and turn it into a powerful idea worth spreading on the TEDx stage. We all need people to guide us to our greatness. Carol is one of those people." - Tammy Lally "Carol Cox is one of the best speaking coaches out there." - TED Organizer And now, you can have access to BOTH OF US. This is a three-and-a-half-day experience where you get to go all-in on your brand. This is time you get to claim for yourself - time to learn, to grow, to connect, and to visit one of the greatest cities in the world. Why join? Because the deep work, the soul and think work you want to do on your brand can't be done on the daily. There's too much going on. You need dedicated time that you gift yourself - this is it. And while I’ll admit that I AM pumped to be bringing a new group of super-driven women along for the ride, I haven’t forgotten about YOUR journey, Not in the slightest. That’s why I want to chat to YOU. Only you. Let’s sit together in a 30-minute call where I can get to know who you are. I want to know your dreams. Your desires. Your specific challenges. Your fears. Everything. Let’s just talk. Let’s just do that. And then you decide if this retreat is something you need in your life. Let’s see if we can turn your thought leadership into something that changes lives (and continues to transform yours). To your ambitious, fire-filled voice, Ash P.S. Many people have asked what this success looks like. Here you go…
PS Grab your seat at the B.O.L.D Intensive: An In-Person Transformative Retreat happening in London from June 29th-July 2nd, 2025 at the special early bird price. (And save $1,500 before February 28, 2025.) |
Your Write Hand
Whaddup.If you're a business owner and you're selling STUFF - then you need to compel your audience to buy that STUFF. That's what I do.I've spent years learning about what makes people buy things - and I've learned how to translate that into compelling copy that converts. I want to share as much as I've learned with you.Like how to...Write copy because you know who your audience is, not because you're guessingWrite in the voice of your customerWrite copy that kisses the screenWrite in a way that you stand outEnd blank page syndromeYou feeling me?
Not a soft, cuddly toy lioness. Not a woman whipping her hair about to smash the patriarchy kind of lioness. This is not a metaphor. I'm face to face with a real-life, breathing, fully-grown lioness. Behind her is a second lioness. And behind me is a third. And they are hunting. What is the one thing I need so that I can enjoy this moment that I've worked hard to find, and leave the situation with my life, and theirs, intact? Have a think on that - we'll come back to it. Every year, I go home...
Last week I was asked to understudy Helen Lederer (pictured centre). If you've never had the absolute JOY, PLEASURE AND LIFE-AFFIRMING YESNESS OF AB FAB IN YOUR LIFE......then I'm sorry for you. Get on that shit today. It will change your life. Helen is a British comedy icon and worked with Jennifer Saunders and Joanna Lumley, as well as Dawn French and Ruby Wax in the female-led genius tv show Absolutely Fabulous. And I was asked to understudy her last week. Am I terrified? YesWill I be...
Good morning, you spicy little coochie crumpetWoke up this morning with the dread?The fear?Say to yourself 'SELF' (and you'll know it's you because you'll be standing in front of the mirror massaging your OWN face...)"SELF, I'M GOING TO BREATHEWARM UP MY ORGANS OF ARTICULATIONGET MY DIAPHRAGM WORKING (because it is my speaking and presenting bestie)ACCESS ALL MY RESONANCE CHAMBERS FOR A POWERFUL, COMMANDING, CHARISMATIC VOICE AND NAIL THE SHIT OUT OF THIS."Got a zoom call today?Hosting a...