I'm a small person - physically. I'm not very tall. And in crowds, I'm easily shoved. Because other people are VERY important and they have to be places. Me and my smallness can fuck right off in this cases. Except, I'm kind of over it. A man pushed me the other day in London Bridge. I told him not to. I happened to be voice noting a friend at the time - so I happened to record it. Which happens to be here - so you can listen to it. I don't know if you need to hear this today but... NO ONE...
7 days ago • 1 min read
Reader! I have just removed myself from the house-moving pile of shit that has been my life for the past three weeks to say HELLO! Yep, I bought a flat. It's the biggest, scariest thing I've ever done. And I feel incredible. Like...just beyond the beyond. I. HAVE. ARRIVED. And I've learned a few things - 👉 Moving is exhausting. I've not been this tired in the longest time. Yesterday, I lay down on my bed in the middle of the day and crashed. 👉 Boxes take up a lot of space - and they're really...
9 days ago • 3 min read
Since Covid, something really limiting has happened to us. We’ve all gone online - and I get it. We had to. The entire world shut down and we all had to take our businesses online so that we could survive. But now? In 2025? Online is the last place you should be trying to convert your audience into clients. The content and marketing gurus would have you think otherwise. There’s so much advice being thrown at us from over the place about how we should be creating content all the time. Posting....
about 1 month ago • 2 min read
Reader Thought leadership is the ultimate form of branding. It acts as a catalyst that changes your life. It means you have skin in the game - you’re showing up and delivering. Otherwise there will be consequences. Consequences too ghastly to consider. Blending in…urgh… Sounding like everyone else…ew… Not standing out…um no… When you step into your boldest voice, you step into thought leadership 2.0. You challenge your current circumstances. So you can set big, ambitious goals… … and EVOLVE...
about 1 month ago • 4 min read
Two days ago, Reader, an unfortunate man (let's call him James...because that's his name) posted something unfortunate on LinkedIn. Unfortunately. He compared marketing to women's breasts. Like I said...unfortunate. LinkedIn exploded. He was reported. Women were attacked. Rage was baited. It got ugly. So, I posted something. And I had NO idea what would happen. This is part of the post: And then I wrote another post the following day. I highlighted four women on LinkedIn who inspire me with...
about 1 month ago • 3 min read
This is for my ladies (sorry, guys, we're focused on WOMEN this month - so feel free to send this to a strong, fierce, BOLD woman you know) who want to grow their brand and business by becoming speakers... This is for my ladies who will not (not now, or ever) be paralysed by anything going on in the world... This is for my ladies who have a voice and are ready to USE it...without fear... This is for my woman who run with the wolves... Good news, Reader After June, growing your brand’s reach,...
about 2 months ago • 3 min read
Are you taking your ChatGPT skillz and using them not just to write, but also to speak at events? Conferences? End-of-year functions? Yes, I'm a copywriter. And, I want to help you write better copy and content. But I also want to see you become unstoppable. And I know that when I started pitching myself for speaking gigs, my business went to another level. I wasn't just a writer anymore - I was a teach, an expert, and someone with a voice. So think on this... A couple of posts that almost...
about 2 months ago • 3 min read
I've been feeling *really* weird about my content lately. Like...it's a bit all over the place and people are confused. Maybe you're confused. I'm a copywriter and content creator - so I'm supposed to ONLY send emails and ONLY write LinkedIn posts all about copy and content, right? Nah. F@$k that. Sorry. That would make me soooo bored. Like...I'd rather stick a red hot poker in my eye than just talk about one thing all the time. I am more than that one thing. I am more than a writer. I'm a...
about 2 months ago • 4 min read
Hey there Reader This morning I sat on LinkedIn at 5am, thinking about what to post. Thinking about the algorithm. Thinking about how tired I am of LinkedIn. And here's the thing, right? I am supposed to be on holiday. I'm in South Africa, surrounded by nature. I'm in a thatched-roof cabin, FFS, about to go scuba diving in Sodwana Bay on the East Coast...and here I am working. I'm thinking. I'm trying to create content. I'm fully immersed in the rat race. It feels like shit, not gonna lie. A...
about 2 months ago • 2 min read