You ever wish you could sit your younger self down and give yourself a pep talk? Because SAME. If I could zap back to my 20s, I'd pull myself towards myself and say... 'Self, why are you letting these colleagues belittle and bully you in front of other people?' 'Self, don't marry that guy - it is going to end in utter effing disaster and you are better than that.' 'Self, THROW THAT OUTFIT AWAY - It is not serving you.' And my younger me would roll her eyes and say, 'Urgh, you don't know me,...
2 days ago • 1 min read
Oh HEY THERE, Reader! Happy happy 2025. What a time to be alive, hey. The world feels BROKEN. Just absolute bonkersness all around. Skeletal bodies ruling Hollywood. Skeletal minds ruling LinkedIn. I don't know about you, but I'm finding LinkedIn BONKERZZZ. Mad. Insane. I took a break from posting and consuming content on LinkedIn over the holidays, and I felt the hugest sense of relief. I was notified though about people who were posting - the 'gurus' mainly. They posted every single day....
7 days ago • 2 min read
Happy Friday, Reader! And mostly... HAPPY FESTIVE SEASON! I hope you take a break, feel loved, give love, and spend time with people you love. I'm all about the love right now. This will be my last email for the year. Sooooo...bye for now! And... Here's what I've got for you today, in a 🥜: 💡My Favourite Finds (for more growth, engagement, and learning) 💡Get 2025 started with a bang 💡This week on the socials - my top LinkedIn experiences 💡The Friday YES-ness My Favourite Finds 📈 Growth How to...
28 days ago • 1 min read
Happy Friday, Reader! Thank you for being here, I appreciate you. Are you ready for the juice? Here's what I've got for you today, in a 🥜: 💡My Favourite Finds (for more growth, engagement, and learning) 💡Lead magnet real talk 💡This week on the socials - my top LinkedIn experiences 💡The Friday YES-ness My Favourite Finds 📈 Growth Participate in Cat Griffin's 2025 bundles and grow your list (https://www.thebundlecommunity.com/upcoming-events/) 📨 Engagement How the biggest newsletters optimize...
about 1 month ago • 2 min read
When my business was a puppy, I spent a few months doing some deep research into some pretty powerful game-changers...and then I built a quiz out of my findings. It was make or break research for my business. Because for neither love nor money, I could not grow my email lisy. I had put out every kind of lead magnet you can think of - ebooks, pdfs, lists, videos. So, I took what I'd learned about Bey, Tay-Tay, Alicia and Gaga - and matched them with four types of business owners out...
about 1 month ago • 1 min read
Reader I've been lying to my clients for a really long time.Whenever they'd get on a call with me, I'd hide something about myself. Something HUGE. Something that makes me who I am.And I'd hide it because I thought if they knew about it, they wouldn't take me seriously as a business owner and a digital marketer.Then I had a conversation with Carol Cox when I was part of her Thought Leadership Academy - and I told her my dirty secret.And her whole face lit up. I respect Carol. She is a CEO of...
about 2 months ago • 6 min read
Reader You'll need a notepad and a cup of coffee for this one. It's a long one. And a goodie. You're going to KILL Black Friday when we're done. Here's what I've got for you today, in a 🥜: 💡My Favourite Finds (for more growth, engagement, and learning) 💡How to REALLY leverage Black Friday Cyber Monday 💡This week on the socials - my top LinkedIn experiences 💡The Friday YES-ness My Favourite Finds 📈 Growth 6 proven ways to convert more traffic into subscribers (Growth In Revese) 📨 Engagement...
about 2 months ago • 7 min read
Maybe not for real, but it's summer in my head, Reader. All I'm thinking about at the moment is next summer in London. I love summer. I'm a South African right down to my core - I am all about summer, sunshine, sweat, suntans. Right now, it's snowing in the UK - every year it takes me a while to get used to this weather. Every year I underdress. Every year I freeze. So, I am already looking ahead to summer next year! WHOOP! I can't wait (only 6 months to go). And I'm already feeling that...
about 2 months ago • 2 min read
Maybe you are not creating enough content because you spend large chunks of your day naked. Put on some shorts. Create more content. (That's it, that's the lesson) Here's what I've got for you today, in a 🥜: 💡My Favourite Finds (for more growth, engagement, and learning) 💡How's your copy STRATEGY? 💡This week on the socials - my top LinkedIn experiences 💡The Friday YES-ness My Favourite Finds 📈 Growth Participate in Cat Griffin's 2025 bundles and grow your list...
2 months ago • 3 min read